Glassesdirect.co.uk is the world’s largest direct retailer of prescription glasses

Until we started causing a stir in a stuffy industry in 2004, buying prescription glasses was expensive - up to £400 for designer spectacles. Not any more. Through us, you can buy the frames and lenses you'll find on the high street, but from £19. Which means you can now afford to have fun with your glasses, buying your favourite in several colours, and different styles for different occasions.

Because we don't have to pay for middlemen, stores, or the expensive machinery needed to offer eye tests, we save our customers a small fortune. We use the same frames, lenses and laboratories that the big opticians do, and our all our dispensing opticians are registered with the General Optical Council, so quality is guaranteed. You just pay less, and have more choice. A win/win situation if ever we laid eyes on one.

We've had to battle to get here. The big high street opticians didn't like the look of us at all. But we turned a blind eye to their threats, and we've so far saved the spectacles-savvy British public an estimated £20m. Things are looking good.

Back in 2004, the average cost of a pair of glasses bought at big high street chains like Specsavers was £148.85. Now you can get quality glasses, custom made to your precise prescription for just £18.75 complete.