About us

Glasses Direct is Europe's largest online prescription eyewear store, and sells a pair of prescription glasses every few minutes. That’s a lot of glasses.

Not only do we have a rather impressive collection of stylish frames, all available to browse and buy from the comfort of your own home, we also want to change the way people feel about buying glasses by making the online experience quicker, easier and more fun than anyone else. In addition, and in contrast to other online businesses, we have a team of very real people including registered fully qualified opticians, who are available at the other end of the phone to help whenever our customers need them.

Trust is a word we take very seriously here at Glasses Direct, and we back up our superb customer service standards with a 14 day ‘no quibble’ money back guarantee. We really do care about our customers and recognise that although we aim to make buying glasses both a fun and engaging process, that getting the product absolutely spot on is absolutely vital. Your eyes are important and we want to take the very best care of them for you.

Value is another word that is very important to us. We are not here to make a fast buck, we are here for the duration and it is therefore not in our interests to sell products that are inferior to those that you find on the high street. As well as our impressive designer range from brands like DKNY, Emporio Armani, Ghost, Jean Paul Gaultier and plenty more, we have an extensive ‘GD Collection’ of frames which are both stylish and incredible value for money. In a survey of over 2,000 of our customers we found that on average they saved 68% on high street prices when they bought their glasses from us. Our promise of 2 pairs for the price of 1 when you spend £49 or more on frames (including our designer frames collection) makes things very easy, and unlike other retailers we could mention, as long as the second pair is from the same price range, our customers can choose different frames and use a different prescription for each pair, so that they can share the deal with a friend or family member.

We recognise that buying glasses online for the very first time can be a little daunting, so to remove the perceived risk, we launched our innovative Unlimited Home Trial service allowing our customers to try our frames in the comfort of their own home before they buy them. Simply select up to four pairs and we will deliver them straight to your doorstep. Need another Home Trial? No problem, just pop them back in the box and return them to us before having another go. Love them? Even better! Just enter your prescription on our website and they’ll be with you in a jiffy. Easy peasy really.

See it all first by becoming our fan on Facebook and following our updates on Twitter.