Comments on: The worst TV ad ever?

By: Jamie

Jamie — Wed, 13 May 2009 09:40:51 +0000

Laboom77 that’s one point of view, the other is mine. By way of any update, Specsavers’ TV advertisement turned out to be the ninth most complained about commercial to the Advertising Standards Authority during 2008.

By: LABOOM77

LABOOM77 — Thu, 09 Apr 2009 11:31:57 +0000

GREAT COMMERCIAL!!! YOU JUST NEED A LITTLE SENSOR OF HUMOR. AND GOOD PIAR TOO.

By: Jamie

Jamie — Fri, 13 Feb 2009 13:40:29 +0000

Kaori- unfortunately I’m not sure Specsavers offer a no-quibble money back guarantee…

By: kaori

kaori — Sun, 08 Feb 2009 01:16:52 +0000

hi guys out there,
all i want to know, how can i get a refund from specsaver eyeglasses, since i paid a whooping £380.00 for my glasses.and i unfortunately i need to refund it because its tooo much. is there any way i can just refund it without any problem since i did not retrieve it yet. i read a lot of things about this shop.cannot take chances. guys please, how should i do this,

By: Jamie

Jamie — Mon, 19 Jan 2009 11:09:47 +0000

reference)

By: Jamie

Jamie — Fri, 16 Jan 2009 14:10:31 +0000

Ben – I just saw the ad and thought the fact that it was misjudged — another example of this would be that apparently Piaf was also blind between the ages of three to seven, with the disease Keratitis – so Specsavers’ chosing of someone who was a sadly deceased alcoholic and blind as a child as collatoral for a TV commercial looked like an interesting story to me.

By: Ben

Ben — Fri, 16 Jan 2009 13:23:51 +0000

I’m sorry, but the implication was not that only the market leader can pass comment. What I was implying was, having never seen your attempts at producing a television campaign, how can I (average Joe Sixpack) actually trust your “insight”. Remember print and on-line advertising are completely different to television.
To me, the context of the post came across as low-rate electioneering, where you couldn’t claim to be able to do things better so you saw fit to attack your opposition with a few choice soundbites in an attempt to gain some sort of moral highground.
Whilst this system might seem to work in Politics, it’s worth remembering how popular ‘politicians’ actually are.

By: Jamie Murray Wells

Jamie Murray Wells — Thu, 15 Jan 2009 07:52:00 +0000

You imply in your comment that only the market leader has the right to comment on other people’s advertising. I dont think that you need to be a big corporate with a great strap line to write a commentary on something interesting that’s happening in our industry at the moment.

I have no intention of writing about ads i other sectors. The reason I chose this commercial is precisely because the ad belongs to one of our competitors, and therefore i) it would be of interest to our customers, staff, and the industry who read this blog ii) I have an insight into it and can write about it in a thoughtful (and I hope balanced) way, and iii) it sits extremely comfortably in a blog that doesnt shy away from providing topical, fun, and relevent articles about glasses, our company, and developments in the optical industry to our readers.

By: Ben

Ben — Thu, 15 Jan 2009 01:03:54 +0000

While I agree with the sentiment, I’m slightly uncomfortable with the whole slating of a competitor for something that you’ve not really managed to succeed in yourself (I’m afraid that the Glasses Direct slogan has yet to reach the appeal that Specsaver’s one has).
Hopefully this is part 1 of an on-going ‘crap ads’ series and not just a rant about other optical facewear companies.