Glasses direct blog

We saw a magic photo of Kylie in last night’s London Lite, wearing some kooky Harry Potter style glasses and we wanted to let you know that you can steal Kylie’s style (and probably for less!) with some fabulous frames from GlassesDirect.co.uk.

We’ve noticed a growth of over 100% (!) over the last year of these style of glasses. But it’s no surprise really, as Telegraph.co.uk reported earlier this year that ‘Harry Potter glasses have been flying off the shelves like magic’ and Natalie Imbruglia has also been spotted adopting the Harry Potter style too.

Here’s Kylie sporting the look:

And here’s some similar styles from Glasses Direct:

Here’s a great link that shows quite a few similar styles for you to choose from and get that Kylie look:

http://www.glassesdirect.co.uk/frameshape/round/price/39:154/

And why not try before you buy with the Glasses Direct Video Mirror and Home Trial service!

So what are you waiting for? Soon the whole of the UK will be going potty for Potter-style frames!

Updated 3rd of November:

Shop with complete confidence at Glasses Direct during the Royal Mail strikes and get FREE DELIVERY until midnight monday

You can be assured that your glasses will arrive – not only have Royal Mail provided that assurance to us, but as always, we take 100% responsibility to ensure your glasses arrive in good condition. And on top of that, we’re offering FREE DELIVERY on all orders until Monday evening when this current round of strikes ends to make sure our customers stay as happy as ever. We’re also using 1st Class Mail as standard which takes priority over lots of other mail to make sure you get your glasses as soon as possible.

Based on recent experience, the strikes are creating delays of a few days but given that your glasses are not an overnight delivery (since we have to fit the lenses), you should still get them within our guide timescale for delivery.

We are avoiding sending out your glasses on actual strike days so your glasses will dispatched when ready and on the day the Royal Mail service resumes. Most customers have told us they prefer to wait any extra day or two rather than stay in to sign for them from a courier service.

If you need to return a pair of glasses you’ve recently received, please do so as normal, following the instructions provided on your receipt or on our website. We will extend the 14 day period to take into account any potential further delays within Royal Mail.

You can read the latest news on the Strikes on the Royal Mail website.

Getting your Home Trial
We will be extending the 10 day Home Trial by several days to allow for any delays in getting the glasses to you. The 10 days will only start on the day your Home Trial leaves our offices, and we will not be sending out any packages on actual strike days to avoid any uncertainty on the whereabouts of your Home Trial.

Returning your Home Trial
Once you have put the glasses back in the post we will be extending the return deadline to allow for any potential further delays within Royal Mail. Should we have any queries on the whereabouts of the Home Trial, we’ll get in touch with you to discuss this further.

We’re doing something different here at Glasses Direct and it’s always nice to be recognised for it. We’ve been included in the Top 20 of a prestigious awards table that looks at the fastest growing technology companies in the UK.

The Deloitte Technology Fast 50 is based on official financial reports for technology companies over five years. Glasses Direct is in at 19th position with a turnover growth of 2098% over the past 5 years.

This is fantastic news for us and we’re delighted that Glasses Direct has received so much support in a tough economic climate. Consistent value for our customers and new ways to shop (like our home trial service) means that more and more people are choosing to buy from us. More futuristic ideas, such as the video mirror, allow us to keep ahead of competitors and grow during this time of economic uncertainty.

Thanks to all the staff, partners and (most importantly of all), our customers who helped make this happen. Here’s to the next 5 years!

Today is World Sight Day and I want to tell you about a plan I discovered over the Summer and ask for you to consider supporting it.

In West Africa, there is an estimated 2.6m people who are blind. 80% of blind people affected suffer needlessly in developing countries. Their blindness is completely treatable and/or preventable in the first place – sometimes in operations that can take minutes.

Once a person is cured of blindness, they can provide more support to their families, perhaps by returning to work. Everyone benefits, not just the sufferer.

Moorfields, one of the oldest and largest centres for eye health in the world, has committed to developing an integrated eye and surgical training unit that is to be based at the main teaching hospital in Ghana’s capital, Accra. You can see some of the fantastic work they do in the photos on our Flickr page.

This unique facility will enable eye specialists from across West Africa to be trained, in safe and high volume surgery, which is desperately needed to help eliminate cataract blindness or to deliver sight saving treatments for people with glaucoma.

Encouragingly, the hospital has raised about 75% of the £3m it needs already and expects to be in a position to begin construction by the summer of next year, assuming that it is able to raise the remaining 25%.

Please join me in donating to Moorfields’ campaign. This is the first time that we have made a direct appeal to all Glasses Direct customers and with your support we can help ensure the plan takes off.

I am asking everyone to consider giving small amounts that won’t hurt the pocket, but collectively will make a big difference.

You can make a donation using the link below:

http://www.justgiving.com/glassesdirect/

Yours,

Jamie Murray Wells
Founder and Executive Chairman, Glasses Direct