Glasses direct blog

Glasses Direct has grown up into a strong, popular, charming and loyal six year old. We have gone from distributing 100 pairs a day, to a pair of glasses every few minutes and the company has saved customers up to ten times the amount they would have spent on high-street glasses.

I remember the times of so called ‘NHS’ glasses, when dull unattractive frames were all you could afford and you would always try to wear them as little as possible. Nowadays with the value and range that Glasses Direct has brought about, people can’t get enough of them and think about them more and more as an accessory. We now offer a more diverse collection of stylish glasses and sunglasses than ever before, with our own on-trend range and an impressive selection of designer brands available in our newly launched Designer Outlet.

Over the course of this last year we have accomplished many great things on behalf of our customers: One of the most important was our our Home Trial service which solves the problem of not being able to try the glasses on. You have seven days to try out a range of styles and to ask opinions from friends and family. This is now used by over half our customers and continues to become more and more popular. Advertising is something we’ve working on, with our TV campaign currently being aired on thousands of times across satellite TV stations. Our TV campaign is just one example of the marketing that will help propel us to being a household name and the first place people think of for their eyewear needs.

When I entered the outdated eyewear market six years ago, some found the concept of ordering glasses online unbelievable. Years later we are the point of call for many glasses wearers in the UK, and have well and truly discovered that glasses are not an exception from the growing list of products that people go online to buy.

If you read our Caterpillar Marathon Run World Record Attempt With Glasses Direct’s Jamie post, you will be happy to hear that we did it! Months of rigorous training for the Virgin Marathon Caterpillar run paid off when we broke the world record with 34 runners, all finishing in 5hr 13 mins 4 secs. A huge thanks to all those who have supported us and donated, we have raised £277,088 so far (and still counting). Not far off our ¼ of a million pounds target! Check out our tired-looking and rather relieved photos of the amazing day on our website here Caterpillar Run. Until next year… maybe more members of the Glasses Direct team will join me… GULP!

With four out of five British Prime Ministers having worn glasses James Callaghan, Margaret Thatcher, John Major and Tony Blair – Gordon Brown does not) we at Glasses Direct wanted to find out whether the right pair of glasses can make a difference to the public opinion. According to an independent survey of 2,000 glasses wearers, it turns out it that can make a difference. With this in mind we went on a quest to understand what might help politicians improve their image. Results revealed that wearing the right pair of glasses for that specs appeal affects how the public perceive them.

Findings we found particularly interesting are:

• 38% think that the right pair of glasses can make them appear more intelligent
• 35% more genuine
• 35% more human
• 33% more serious

To give a helping hand and to increase the specs appeal, Glasses Direct recommends the following frames for our party leaders…

David Cameron in Fabian

Gordon Brown in Regan

Nick Clegg in Luke

What do you think? We look forward to your comments!