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Archive for March, 2012

Team GD Get Fruity

At GD towers we’ve been attempting to shed our winter skin by eating  our 5 a day. Nothing to do with glasses we know, but we thought you’d like to see how creative we’ve been getting with our 5 a day.


Oliver Orange


The Element Easter Bunny by our Marketing Manager, Sarah.


Elenana created by our tech whizz, Andrew. (Concept by Kay!)


Say Ola to Customer Services’ Mrs Orange.

Think you can do better? You probably can.
Enter your own fruit or veg creatures and WIN a pair of ELEMENT frames plus your prescription. Post your creations onto our blog or Facebook.


Posted on: March 30th, 2012 by

Sam Buttery From The Voice & London Retro

The Voice's Sam Buttery

The Voice debuted its first round of blind auditions this weekend just gone and our ears immediately pricked up when we heard the voice of 20 year old Sam Buttery. Singing Adele’s ‘Set Fire To The Rain’ Sam soon got Sir Tom Jones’ attention, who in turn saw his potential and pressed his button, making the mid-lander’s dream come true.

We’re backing Buttery all the way not only for his incredible voice, but for his unique sense of style too. Mixing 50s teddy boy style with modern day cool, this kid also knows how to rock a pair of frames too. In fact, we can’t help but think that the specs he wore for his blind audition on Saturday were the absolute spit of London Retro’s Soho frames. See for yourself and let us know what you think?

Soho in Tortoiseshell


Posted on: March 28th, 2012 by

The Stars Get Their Geek On.

Lady Gaga and Sean Lennon show us how to wear retro frames

As well as the 40s being a major player in the style-games at the moment, the soulful sounds of the 50s have been making a comeback too. With the deaths of three very talented artists; Etta James, Amy Winehouse and Whitney Houston this year, soul music isn’t just finding its voice again, it’s becoming hugely vocal in the fashion industry too.

GD's Cowboy

There has been a plethora of celebrities going for the retro eyewear option. Lady Gaga (seen above with John Lennon’s son, Sean) really prettys up a pair of aviator frames, whilst Sean Lennon showcases his family jeans, looking timelessly handsome in a classic wayfarer style. More recently, US songwriter and singer, Raphael Saadiq has been snapped working a pair of retro spectacles into his sartorial attire very nicely.

Raphael Saadiq in mai-Tai-a-likes.

Raphael Saadiq in mai-Tai-a-likes.


GD Mai Tai


 Shop from London Retro’s new line for more retro inspired silhouettes.

Fancy trying the look yourself, without the commitment? No problem. Our FREE Home Trial allows to you pick up to 4 frames which we’ll deliver to your home or work so that you can test them out on your mates/colleagues/family/dog before you make your mind up. Personally, we’re really liking the Mai Tai for a lightweight unisex option.

Posted on: March 26th, 2012 by

We’ve Had a Face-Lift…

..Ok, so no exactly. More of a little spruce up as it was looking a tad tired of late. So, we gave it a couple of weeks holiday to recuperate from a busy 2012 so far and, ta-da!, please give a big swit-swoo to the new-improved Glasses Direct blog! You can link any posts or pictures we put here onto Facebook, Twitter and not forgetting, our new obsession Pinterest. Next time you’re updating your own mood board on Pinterest, look us up and have a browse at our own favourite images!

Talking of make-overs, we’re not the only ones who’ve been busy reassessing our body-work as it were. Our friends at ITV’s This Morning gave us a call and asked if we could help them out making 3 hard-working, well deserving mums, into glamour-puss yummy -mummys. We of course obliged and got busy in picking out some of our most on-trend and flattering styles for hardworking mum, Francine who was given an image overhaul by super-style duo Leo Bancroft and Glen Campbell.

Watch the amazing transformation, click on the below:

ITV\’s This Morning features Element Eyewear.


Francine, who had recently lost over 5 stone in weight was still wearing her baggy jumpers and jeans, and daughter Victoria thought it was about time she showed off her new figure. Sporting a jade green figure skimming dress and a simple but stylish nude clutch and heels, Francine was given a style injection with her prescription being incased by Element Eyewear frame, Goodall. Bringing out the childcare workers sparkly eyes and flattering her new make-up with its semi-rimmed silhouette, the Goodall proved to be the perfect choice to accessorise Francine’s final reveal. We think she looked fabulous! Don’t you think?


Element's Goodall


Posted on: March 23rd, 2012 by

Sneak peek at London Retro’s new ad campaign

We were really excited when a sneak-peek of London Retro’s new ad campaign landing in our inbox this morning. Shot on location in London’s coolest northern spots, the new collection has moved on to a more 70s inspired vibe with aviator silhouettes, tortoiseshells rounds and preppy tones of navy and red being introduced into the sartorial collection. With names such as ‘Ronnie’, ‘Suzy’, ‘Kiki’ and ‘Sherlock’ included into the 70s vibe of London Retro’s second season, we’re all set for a rather psychedelic summer in the city.

Here’s some exclusive shots from yesterday’s shoot in London.


London Retro Spring Summer Campaign 2012

Straight from the camera...


Shop the collection, here:


Posted on: March 6th, 2012 by

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