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Learn The History of Halloween Costumes


From spirits, to super heroes, to Miley Cyrus- Here’s a run down of how and where it all began.

Which iconic costume is your all time favourite?

a-history-of-halloween-costumes final

Posted on: October 31st, 2013 by

Beat The Glare This Season With Polarised Prescription Sunglasses

As the leaves begin to crunch beneath our feet and we dust off our thermals, the glare of the sun does a u-turn, intensifying it’s rays and making things that little bit trickier in the driving seat. It’s just as important to give yourself the best clarity when driving at this time of year as it is to have your eyes tested- And of course wearing your glasses whilst driving all year round.




A new report carried out by the AA has found that the glare of the setting sun during rush hour is to blame for 36 deaths a year and approximately 3000 accidents. Many of these could be avoided by wearing polarised sunglasses.

With autumn turning to winter the danger is particularly high as the sun sets around 6pm – just when most drivers are heading for home. Drivers are exposed to the risk of temporary ‘blinding’ by the dazzle of the sun from their windscreen.

The AA says the risk will continue until British Summer Time ends on October 27, when the clocks go back.

Most drivers face dazzling bright light at this time of year, because the sun sits at a more direct angle to the earth.  There really is the potential for accidents on the road – sometimes the sun is so bright that it’s painful and temporarily blinding – especially if it’s reflected off another car or the water.  Polarised lenses eliminate this reflected glare, offering more comfort even for normal driving conditions.

Glasses Direct Stan

Stan glasses

Tests have shown that drivers wearing polarised lenses, react quicker than those with regular sunglasses lenses. Actually  drivers wearing no sunglasses at all reacted quicker than those wearing regular sunglasses.

Polarised lenses are usually tinted brown or grey to help prevent bright sunlight from damaging or discomforting the eyes. Glasses Direct can add polarised lenses to your prescription for as little as £45.


Scout Festival


Scout Festival glasses

London Retro Metropolitan



London Retro Metropolitan glasses


Our  lovely  and knowledgable team of experts are ready to help you find your perfect pair. Give them a call on 08456 88 20 20

or email them if you don’t fancy chatting- Whatever works for you.


By investing in polarised lenses the risk of being blinded by the sun and being a danger on the roads is reduced dramatically – and you needn’t compromise your style with our wide range of styles and purse friendly price points.


Scout Marilyn


Scout Marilyn glasses



Posted on: October 18th, 2013 by

New in for Autumn at Glasses Direct- London Retro’s Metropolitan Collection

At the beginning of the month we shared with you a few visual gems from the London Retro Metropolitan campaign, showcasing some of our favourite frames from the AW13 collection.

Shot within the walls of the quirky and rather humongous warehouse that is also used to film ‘Dragon’s Den’, the creative team behind London Retro’s ‘Metropolitan’ collection spent the day shooting with models Olivier and Christy from Nevs to produce a beautiful and urban tale of vintage inspired style with modern day sophistication.





Inspired by one of London’s most iconic landmarks, the London Underground, the Metropolitan collection consists of 17 directional styles. Each style is named after a tube line or station that has inspired the London Retro design team whilst designing the collection.

Merging retro shapes with this season’s key colour palettes and fabrication trends, the collection holds a plethora of silhouettes to meet the needs of every face shape.


Matt finishes reflect the growing influence of texture, while subtle colourways like muted pinks are introduced for the first time. The collection also features more metal frames than previously.

There are 17 styles, each in two colourways, all priced at £79. At the same time new colours have been added to the seven best selling styles in the range.

Posted on: September 16th, 2013 by

Groundbreaking Development Go Give Hope To Millions.

Magic eye

British scientists have made a major leap forward in efforts to treat blindness.

They have grown part of an eye in the laboratory and raided it for the light-sensitive cells which are the key to vision.

These cells were injected into mice, where they seemed to grow normally and formed the crucial connections between the eye and brain.

It is hoped the first human patients could be treated in as little as five years – paving the way for a treatment which could eventually give millions back their sight.

Researcher Professor Robin Ali said that even transplanting a small number of cells could have a big impact on quality of life.

Those who could benefit include men and women with age-related macular degeneration – the most common cause of blindness in the elderly.

It affects more than 600,000 Britons and the number is expected to triple in the next 25 years as the population ages.

There are few treatments for the condition – and no cure.

The University College London researchers are trying to replace damaged cells in the retina, the light-sensitive ‘film’ at the back of the eye.

09n-STEM CELL eyes

Last year they used healthy cells from young mice to restore vision in adult animals.

The results were dramatic, with the treated animals able quickly to find their way out of a miniature swimming pool in dim light, while untreated ones swam around in circles.
The scientists took embryonic stem cells – ‘master cells’ capable of turning into other cell types and widely touted as a repair kit for the body – and used a cocktail of nutrients to coax them into turning into a retina.

They then raided the lab-grown retina for rods – key cells which pick up light and send it to the brain for conversion into images.
Finally, they transplanted the rods into the eyes of mice.

A retina has been grown in a dish before but the professor’s team are the first to transplant cells from one successfully.

The journal Nature Biotechnology reports that the lab-grown cells integrated into the existing eye and formed the nerve connections needed to send information to the brain. Professor Ali said: ‘It is a major advance.

‘We are getting closer and closer to carrying out a trial.’

The need to be highly confident that the treatment is safe and effective means that widespread use is at least ten years away.

Dr Rob Buckle, of the Medical Research Council, which funded the team’s work, said: ‘This study is an important milestone on the road to developing a widely available cell therapy for blindness.’


Posted on: August 12th, 2013 by

Things That Make Us Smile- Great Reviews!

It might sound a bit cliched but we really do strive to make sure our customers are happy when it comes to shopping with us. From browsing the site, to using our FREE home trial, to receiving their glasses as soon as possible, we strive to ensure that the experience with us in a nice one.

So when we spotted this rather nice review from blogger Simon Green, who chose one of his frames to be the ’Rupert’ frame after using the Glasses Direct Hometrial and taking advantage of some of our offers we’ve been doing and getting – smart guy!

Simon received 2 pairs of frames with prescription, great customer service and communication, AND a quick turn around all at just £27.00. Sound too good to be true? Read more about his experience here

Simon gives us the thumbs up saying; ‘Five Stars. Very happy with my frames and the prescription lenses appear bang on. The customer service and communication aspect is also very good. The free home trial is a fantastic idea and the subsequent ordering was easy. They come across as very professional and genuinely want happy customers. I think Glasses Direct TrustPilot scoring says it all really. It’s very unlikely I will buy prescription glasses again on the high street’.


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What has your experience been like shopping with us? We’d love to hear from you! Let us know and leave a review on TrustPilot where you can read more about what others thought of Glasses Direct too.




Posted on: July 18th, 2013 by

Contact Lenses That Give You Sight Like Superman? Seeing is Believing!

Superman-like vision may not be such a far-fetched idea- thanks to new contact lenses that magnify objects by nearly three times.

When paired with special spectacles, the lenses give wearers the power to zoom in on the world with telescopic vision. Researchers developed the sight system to help people suffering from age- related blindness.


Christopher Reeve (1974–2004) : Our favourite Clark Kent

Polarising filters in the modified 3D glasses means they will be able to switch from normal vision to magnifying details of an object by up to 2.8 times. Lead researcher Eric Tremblay said that the lenses could help soldiers on the battle field as the study was funded by Darpa; the research arm of the military. Researcher, Tremblay from Switzerland’s Ecole Polytechnique Federale de Lausanne, said ‘Darpa is not so concerned about macular degeneration as with super vision, which is a much harder problem’.

For the glasses, researchers adapteda pair of Samsung produces for some of it’s 3D TV sets. Te prototype contact lens they have produced is 8mm in diameter, 1mm thick at it’s center and 1.17mm thick in it’s magnifying ring.


Posted on: July 3rd, 2013 by

Hot Off The Press: The MyOptique Group.

We’ve got some news from the head office, where they’ve been pretty busy recently:

Screen shot 2013-06-28 at 17.43.12

Let us introduce to you, ‘The Group Ltd’

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  • The myOptique Group announced fiscal year ended April 2013 annual retail sales of €35m, with an EBITDA of €0.2m, reaching break-even for the first time.  The myOptique Group is Europe’s largest online optical retailer, operating across 10 different European markets, with over 60% of sales now coming from outside of it’s home UK market. The Company has served over 750,000 customers to date, and is currently shipping out 2,000 pairs of glasses, sunglasses or contacts a day – or one every 40 seconds!


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  • The recent success has not gone unnoticed, with the company recently winning inclusion on the exclusive shortlist for the 2013 Media Momentum Awards, and with Kevin Cornils, the Company’s CEO, as a finalist for the 2013 Ernst & Young Entrepreneur of The Year award.
  • The myOptique Group is looking to build on its recent success, and is exploring options for further growth.  The Group acquired LensOn, the leading independent Nordic online contact lens retailer in 2012 and Sunglasses Shop, Europe’s largest designer sunglasses seller in 2011.  GP Bullhound has been retained to advise the board on strategic financing options, including a potential listing in the future.

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For more information or any press inquiries, please contact Sarah Nice on


Posted on: June 28th, 2013 by





Your PD is the distance between your eyes, measured between the centre of your pupils. For a pair of glasses to perform as well as possible for you, the lenses need to be made to match this distance between your eyes, so that the centre of each lens aligns with the centre of your pupils. This is important if you have a high-strength prescription or require varifocals for example.


Usually the optician will not include this with your prescription, so you should ask your optician for your PD following your eye test. Alternatively we can take this measurement from your existing glasses – your PD doesn’t change from one prescription to the next. One of our opticians will call you if we feel this is necessary. If you would rather not send them, we can make your glasses using an average PD measurement (based on a survey of 4,000 people).


Very occasionally, people with strong prescriptions and whose pupillary distance diverges significantly from the average, may experience problems with glasses made using an average PD measurement. An incorrect PD won’t harm the eyes but may cause discomfort or strain which would be noticeable upon wearing the glasses. If you decide to order a pair of average PD measurement glasses and find yourself getting along with them less than perfectly, do tell us, and we’ll either replace your glasses once we’ve collected a correct PD from you or an old pair of your glasses, or give you a full refund.

Still not sure? Give us a call on 08456 88 20 20 or EMAIL us!

Posted on: March 11th, 2013 by

Google Long Awaited ‘Smart-Glasses’ Design Available THIS Year For Just $1500

Google glasses will be available to purchase by the end of the year for less than $1,500, according to reports.


The company’s long-awaited tech toy, officially called ‘Google Glass’ is a voice-activated device designed to be worn like a pair of spectacles. 

Google just revealed new details this week on how they function as a number of employees have been spotted wearing them. The company is trying to fine-tune the design of the gadget before officially releasing it to the market, the tech website The Verge reported.

Google also revealed Glass will come with a set of lenses to turn them into sunglasses

The glasses allow wearers to see sat-nav directions, take pictures and reply to emails – but until this week Google has refused to show how they actually work.

‘Want to see how Glass actually feels? It’s surprisingly simple,’ Google said.

‘Say “take a picture” to take a picture. Record what you see, hands free. Even share what you see, live.

‘Directions are right in front of you’.

‘Speak to send a message, or translate your voice’.

‘Get the notifications that matter most.

‘Ask whatever’s on your mind and get answers without having to ask.’

The firm also said all of the footage was captured through Glass.

Project Glass will come in five colours – black, gray, blue, red or white and have removable shades.


coolglasses GGlasses

 Only the beautiful can make the Google glasses work with their daily get ups, but the global giants are looking into collaborating with designers to give the revolutionary technology some street cred.
What this space!

Posted on: February 15th, 2013 by

New Year, New Eyes.

Let’s be honest, having your eyes tested is hardly the most exciting of things, if not a bit uncomfortable and tedious. But it is really important and those headaches you’ve been having for the past few months may not be down to tiredness or lack or water. According to a survey carried out by Mintel in 2010, one in five adults rarely or never have an eye test, which is shocking considering it really is a simple appointment to arrange and can quite easily be done and dusted during your lunch break.


How often you should have your eyes tested depends on your age and health. Take a look at the chart below to see how often you should get your eyes tested for the best eye care for you:

How old are you?

How often you should have your eyes tested


Under seven years old Every six months
Seven to 16 years old Every year
16 to 59 years old Every two years
60 to 69 years old Usually every two years, but sometimes every year
Over 70 years old Every year
Your health How often you should have your eyes tested
If you are diabetic Every year
If you or a member of your family has glaucoma Every year

FREE Eye Tests:

Don’t assume that you have to pay for your eye test. There are many ways in which you can have your test paid for, so it’s well worth you reading up on the points below to see if you are entitled to having your eyes checked out at no cost. Just think, more money saved on the test, more to spend on a nice new pair of stylish glasses!

•    Are you aged 60 or over?
•    Are you under 16, or under 19 and in full-time education?
•    Do you live in Scotland?
•    Do you or your partner receive Income Support, Child Tax Credit, income-based Jobseeker’s Allowance or
Pension Credit (guarantee credit), and do you have or are you named on a
valid NHS Tax Credit
Exemption Certificate or a HC2 certificate (for free prescriptions)?

•    Do you have diabetes or glaucoma?
•    Are you aged 40 or over and have a close relative with glaucoma?
•    Does a hospital ophthalmologist say you are at risk of glaucoma?
•    Are you registered blind or partially sighted?
•    Are you entitled to vouchers for your lenses? For example the NHS provides vouchers depending on your
circumstances (see

For the rest of us, there are schemes out there such as Eyecare Vouchers (a voucher scheme run by the Government for anyone who works with computers). It includes free eye tests and vouchers to help you pay towards the cost of glasses.

And, if you regularly use a VDU screen as part of your job, your employer is legally obliged to pay for your eye care. Your employer is responsible for taking care of your eye care. If you use a computer at work, they must pay for your eye test. If you need glasses only for when you are using the computer at work, they must also pay for your glasses.



Your Eye test: Follow our rules to get the most out of your optician

  1. By law, opticians must give you a copy of your prescription after you have an eye test, so always ask for a copy if they don’t give you one. Know your rights and remember that even if they are initially reluctant, its your prescription and you can take it home.
  2. You can buy your glasses anywhere – you don’t have to get them from the opticians where you had your eyes tested
  3. Ask your optician for your pupillary distance. This will probably not be on your prescription, but the dispensing optician will need it to make your glasses so that they fit just right.
  4. By law, if you use a computer screen at work, your employer must pay the cost of your yearly eye test. For more information, click
  5. Many companies offer eye-test vouchers or discounts, so find out before you pay the full cost of an eye test. All optometrists are qualified to the same standard, so you should expect the same treatment wherever you go.
  6. If you are not sure about where to go for an eye test, ask round your family and friends for where they go and for details of their experiences. Then come to Glasses Direct and order your glasses online and save money. If you’ve not shopped with us before, we understand that first times can be daunting so our team of friendly and knowledgeable experts will gladly guide through the quick and hassle-free process of picking yourself a pair of stylish and wearable frames. Give us a call now on 08456 88 20 20 or email us at


Posted on: January 7th, 2013 by

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