Since giving you guys a hollar about our search for some seriously stylish people to star in Scout’s debute ad campaign, we’ve had a great response!
Gents, you seem to have come over all shy, so we’re still waiting to hear from you but ladies, you’ve done us proud! here are a few of our favourite entries so far:
Now its your turn- We want to hear from you and your style! We’re not looking for the next top model, but the most individual, stylishly fabulous faces that will wear Scout Eyewear with their own lick of individuality. Drop us an email now at Scout@Glassesdirect.com. Details are below!!!
Good luck!
Posted on: May 15th, 2012 by Sarah
We’re looking for the new face of our new brand Scout.
Scout Eyewear boasts an eclectic mix of bold and on-trend frames that need an equally individual face to wear them. On 12th June, we’ll be shooting our Scout campaign and we’re looking for some seriously stylish people to star in the campaign. Is this you?
Love fashion?
Love your own style?
Yes?
Great. Then email us at scout@glassesdirect.com with some pictures of your fine self in your favourite get-ups, telling us why you’d like to star in the Scout campaign- just a few lines will do, just so we can get an idea of your vibe. The winners will be pampered by our style team, all expenses paid for the day and win a year’s supply of Scout glasses- with a prescription, clear lens, UV sun lens or all three! The choice is yours!
Competition ends midnight 9th June 2012 and the winners must be available to attend an all day shoot in London on 12th June 2012.
Posted on: May 14th, 2012 by Sarah
‘I grew up thinking that spy stories were terribly passé –derivative, obvious and crucially, lacking artistic merit. And what a terrible snob I was –only reading ‘real literature’ to the detriment of anything else.
I cringe at the arrogance of my youth in dismissing the popular to pursue the avant garde, because as I approach middling years I am much more open minded in what I consume –and that has given me many new things to love.
Shop Adam’s London Retro frames, here.
Top of that list is the work of John Le Carre. I would like to introduce you to ‘The Spy Who Came in from the Cold’
To indulge a little book reviewing cliché it is a tense page-turner.
This book was written at the height of the cold war –the communist and nuclear threat was very real, and this insight, written by an active intelligence officer (Le Carre served in MI6) was as gritty and realistic as it got –in comparison to Fleming’s misogynist vodka martini drinker.
The story hinges on Alex Leamas –an aging intelligence officer, working to infiltrate East German intelligence. I want to say more –but sharing anything else would be to betray the story and ruin your fun.
The joy is in the writing –Le Carre is spare in his use of language, but conveys a huge amount in what little is said, and also importantly what is not said. The characterisation is stunning, and real –the characters operate in grey areas and we are never truly sure of allegiance, action or thought.
An examination of faith in humanity, political conviction and loyalty, the book draws you in further and further –with intelligent twists, and a dramatic dénouement. A rereading throws up even more questions, and as you grow to care for Leamas you can see the bigger machinations and what he is walking into.
It is a truly stunning piece of writing, taut and well paced, rewarding at all the right points
I am excited when I meet someone that has not read it, as I know what enjoyment they have ahead of them. That, and an expensive Le Carre habit as the George Smiley stories are not far away…’
Thanks Adam!
Each monthly GD Bookworm winner will receive a prize as well as a pair of glasses and this April, the winner will receive one of our goody bags from this month’s press event. Like what you see below? It could be yours. All you need to do is email us your review, along with a picture of yourself with the book your reviewing. Simples.
Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)
Posted on: April 25th, 2012 by Sarah
‘I first read The Great Gatsby in senior school (over a decade ago) and have always remembered LOVING it. So, the recent revival of interest in it caused by the upcoming film adaption with Leonardo DiCaprio, Isla Fisher, Carey Mulligan and Tobey Maguire to name but a few, inspired me to pick up a copy again.
(Shop the Mai Tai frame collection at Glasses Direct, here)
It’s easy NOT to fall in love with the book – primarily because it’s so hard to fall in love, or even like, most of the characters. However it’s well worth persevering with, because Fitzgerald’s writing style IS totally lovable – especially when you realise it’s Fitzgerald’s intention that you can’t stand any of the characters!
When you read The Great Gatsby you have to look beyond setting, plot, characters and events. Fitzgerald allegedly reworked the novel over and over and over until he was satisfied with every single word, which you can actually believe when you think about what each word adds to the story. He doesn’t just tell us about events happening if they don’t develop characters or show or tell us anything new. Underneath the pretty standard love triangle romance on the surface, The Great Gatsby is a commentary on how the socioeconomic status you are born into in America is basically a prison sentence you are never released from, completely at odds with the ‘American Dream’. The settings, descriptions and characters all symbolises stereotypes and restrictions of the class structure in 1920′s New York.
Although we aren’t living in 1920s New York and may not be able to like or relate to the depressed and detestable characters living within in it in the novel, Fitzgerald’s suggestion that we are all subject to our history but that it is only natural to strive to achieve dreams above and beyond our past, is surely interesting for us all. So, although Fitzgerald’s conclusion that no matter what we do we are victims of our past seem bleak I urge you, Glasses Direct bookworms, to pick up his masterpiece and discover it for yourself! Do it quick, before the next blockbusting book-to-film-adaptation takes over the silver screen and no doubt alters the original material to make it more commercial – forcing it into familiar pigeonholes in hopes of reaching a broader and less discerning audience than I know you all are’.
Thanks Carly- we love a good classic ourselves.
If you’d like to become a GD Bookworm, read below, get involved and WIN a KINDLE TOUCH!
Each monthly GD Bookworm winner will receive a prize as well as a pair of glasses and this April, the winner will receive one of our goody bags from this month’s press event. Like what you see below? It could be yours. All you need to do is email us your review, along with a picture of yourself with the book your reviewing. Simples.
Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)
Posted on: April 20th, 2012 by Sarah
I took this book on holiday to the beautiful island of Lanzarote three weeks ago. For the first time ever I had prescription sunglasses purchased from your good selves, so was able to sit and read in the sunshine without squinting! They were fantastic !
Now onto the book………. This is an easy read aimed at the teenage market. If you liked the Twilight series you will love this book. Set in a futuristic land where every day for most ordinary people is a fight to survive as food is rationed by the government in the rich Capitol. It follows the story of Katiness Everdeen as she represents her district in the Hunger Games. The Hunger Games is a true fight to the death as only one person out of 24 can win, the only way to win is to kill all of your opponents . A bit gory in places, this book keeps you riveted and wanting to know what happens next. As I mentioned I took this book on holiday and finished it in four days, I could not put it down. After I had read it my 11yr old daughter read it followed by my hubby. I can highly recommend this book , I thoroughly enjoyed it, so much so that I paid 2 Euros just to get on the net to order the next two books so that they were there when I got back to Blighty! My daughter and hubby also enjoyed it and now want to see the film.
A big fat 10/10 from us
Like this review? Then give Mel a cheery comment below to increase her chances of winning a Kindle Touch.
Wanna WIN yourself? We bet you do!
Here’s how the competition works:
Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)
Posted on: April 19th, 2012 by Sarah
Not only did the characters feel recycled, but so did the love story b-plot.
Without giving TOO much away, I could tell that this was going to be another tale about mis-matched partners, chance meetings, and a will-they-won’t-they love story set amongst a catalogue of humorous and sometimes embarrassing scenarios.
I was right.
Don’t get me wrong, it’s not an awful story, I mean, I kept reading til the end, but I can’t help feeling that without Becky Brandon (neé Bloomwood), that Ms. Kinsella is a bit lost.
Whilst the tried and tested formula worked well for the Shopaholic series (we all adore Becky Bloomwood’s ditzyness and the fact that true love prevailed even though she and Luke clearly have nothing in common), I had hoped that Kinsella would break away from her formulaic characterisation with her newest character, Poppy Wyatt.
Poppy is all set to marry Magnus, a man whose family she feels inferior to, when the loss of her engagement ring (a family heirloom) sets off a chain of events bringing her ever closer to the handsome and successful owner of the mobile phone she finds in a bin after losing her own; can you see where this is going?
As I said, it’s not an awful read, it’s essentially has an ok storyline and there are some laugh out loud moments and some interesting twists, but on the whole I wouldn’t recommend breaking your neck to get a copy, because you can’t help feeling like you already know what’s going to happen (with the charcter’s at least), and Poppy is a poor imitation of Becky.
If you’ve never read any of the Shopaholic books, or you are after an easy read, then you’ll probably enjoy it.
If you’re a diehard Kinsella/Bloomwood fan, or you are after some intellectual stimulation, then read it at your own peril.
If you’d like to join the GD BOOKWORM TEAM and be in with the chance of winning designer sunglasses AND a Kindle Touch, then share your thoughts on any recent books that you’ve written with a review:
Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)
It’s doesn’t have to be very long or particularly gushy either. If you think the books a bit pants, then just say it like you read it!
Posted on: April 18th, 2012 by Sarah
I was recommended this book by a friend and I have to say, it’s probably one of the most thought-provoking books I’ve read for some time. It’s based on the law of attraction and claims that positive thinking can create life-changing results such as increased wealth, health, and happiness. I agree with parts of it and believe thinking positively is a start and can help to create life-changing results but on it’s own, it’s not enough.
One section mentions that if you want the perfect partner, you must imagine that the person is truly with you right now; instead of sleeping in the middle of your bed, sleep on one side because your partner is on the other side. I think that’s a bit over the top. Visualisation is important but it’s nothing without hard work and learning from your experiences.
Thanks Bhavik. If you’d like to enter and be in with a chance of winning a Kindle Touch then submit your book reviews to gdwin@glassesdirect.com. Once it’s been posted, make sure oyu share with your friends on facebook and twitter and get them to comment and give your review on our blog the thumbs up! The most popular review, WINS!

Posted on: April 17th, 2012 by Sarah
So, after asking what you guys thought of a book club, we got A BIG THUMBS UP!
For those who love reading, whether it be a good ol’ paper back, a Kindle or Kobo we want you to join our GD Book Worm Club and if you’d like to (and we very much hope you do) read on for how it works.
Each month, we’ll ask you guys to submit your reviews on a book you’ve read, which will then be posted onto our blog. Whichever review gets the most happy comments WINS!! Now we’re not daft. We know you guys are busy enough as it is, so we wouldn’t expect you to give up your time and carefully crafted words without a little give-back from us. So each monthly winner will receive a prize as well as a pair of glasses and this April, the winner will receive one of our goody bags from last week’s press event. Like what you see below? It could be yours. All you need to do is email us your review, along with a picture of yourself with the book your reviewing. Simples.
Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)
Not actual size. Obviously.
Contents:
Your book review can be on any subject matter. Here are a few to get you thinking (and reading, we hope!)
Cooking
Films
Romance
Fiction Books & Literature
Graphic Novels
Horror
Mystery & Crime
Poetry
Science Fiction & Fantasy
Thrillers
Home & Garden
Humor Books
Diet & Health
Biography
Good Luck and we can’t WAIT to read your reviews and recommendations!
Posted on: April 13th, 2012 by Sarah
At GD towers we’ve been attempting to shed our winter skin by eating our 5 a day. Nothing to do with glasses we know, but we thought you’d like to see how creative we’ve been getting with our 5 a day.
Oliver Orange
The Element Easter Bunny by our Marketing Manager, Sarah.
Elenana created by our tech whizz, Andrew. (Concept by Kay!)
Say Ola to Customer Services’ Mrs Orange.
Think you can do better? You probably can.
Enter your own fruit or veg creatures and WIN a pair of ELEMENT frames plus your prescription. Post your creations onto our blog or Facebook.
Posted on: March 30th, 2012 by Sarah
Our job is to bring the cost of prescription glasses down and to help you enjoy your choice of glasses more.
We’ve gone one step further with a Free Glasses For Life prize draw.
Of all the people we’d love to enter the draw, here are a few of our favourite online personalities and bloggers – what do you say guys, will you enter our draw? We’re not saying your current ones are bad, we’d just love to see you in our Glasses Direct frames!
Top 10 glasses wearers we’d love to enter our draw…
1. Mike Butcher – Always seen out and about at the latest startup and tech business events in his stylish specs, if Mike won he’d never have to ‘invest’ in another pair of glasses again!

2. Stephen Fry – The cream of the Twitterati, Stephen might like a chance of winning some glasses to help him read the thousands of 140 characters messages he gets every day.

3. Hermione Way – Techfluff.tv wouldn’t be the same if it wasn’t for Hermione’s signature specs. Perhaps some Ray-Ban style specs will help her stand out when she’s looking for celebs to interview?

4. Jack Schofield – We’d like to ‘Ask Jack’ what glasses he would choose if he won a free pair of glasses for life. It’s a pity we can’t offer him a free smoking pipe for life!

5. Bill Thompson – While there haven’t been any glasses invented to see into the future (yet), no doubt Bill T will be the first person to get his hands on them when they do.

6. Biz Stone – Best known as one of the co-founders of micro-blogging service Twitter, this glasses-wearing entrepreneur also helped make Xanga, Blogger, Odeo, and Obvious. Biz is based in the USA but if he wanted a pair of glasses from us next time he’s in the UK we’d be able to help

7. Charlie Leadbeater – Author of ‘We-think’, Charles is a leading authority on innovation and creativity. Charlie’s got some really cool black glasses so maybe he’d be interested in trying some of our colourful styles.

8. Cory Doctorow – He’s a busy man: science fiction novelist, blogger, technology activist, co-editor of the popular blog Boing Boing (boingboing.net) amongst others. For such a busy man, our home trials service and online ordering are a must!

9. Andy McLoughlin – we could have chosen Andy or his co-founder Alistair but we love the work that Andy and his team at Huddle are doing around web innovation. They’re based in London so will want some of our most classy designer-style frames.

10. Dan Martin – The Editor of BusinessZone.co.uk, advice for small businesses in the UK. Dan seems to prefer the titanium style glasses so he might like to try one of our black, acetate ranges to see how he likes them.

Here are the details of the draw: up to 8 people will never pay for glasses again, we’ll give them new prescription glasses every year for the rest of their life. You can enter the prize draw at www.freeglassesforlife.co.uk
Posted on: May 14th, 2009 by Carole
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