Check out Glasses Direct as one of the five recommended ways to save money on your eye care in The Daily Telegraph…  Sticking to these tips can save you hundreds of pounds on eye tests and products. The article highlights our Free Unlimited Seven-Day Home Trial which allows customers to try before they buy, as well as our helpful customer team and team of qualified opticians.

MIT Media Lab claim to have found a way to get your eye prescription – through a new app on your mobile phone. It works by clipping a small plastic device onto your mobile phone, looking into the lens and pressing the arrow keys several times. It all takes less than two minutes – less time than making a cup of tea! The company has built this app for use in developing countries which lack these systems, to ensure people are looking after their eyes.

Imagine… testing your eyes and then browsing online to find a pair of glasses you love all in the comfort of your own home – you wouldn’t even have to step out of your front door. Check out a short video here to see exactly how it works. Well we’re certainly going to be watching this space. For those of you reading this, do let us know about any other new and inspiring technology developments in the optical world, we’d love to hear all about it…

Get in line contact lens wearers and hear me out. I understand that you think contacts are convenient but what about jazzing up your look? Contact lenses certainly won’t do that I’m afraid! Take a stand and be a trend setter not a follower. Wearing contacts is about as exciting as my granddad’s tweed slippers. Here are the facts. Contacts are expensive, you’re stuck if you don’t have your products with you and dropping them becomes rather annoying. There’s just no excuse for it. There are too many stylishly cool glasses at unbeatable prices. Check out some of our ultra trendy collection below…

Cosmopolitan in Purple

Harry in Brown

Leia in Tortoise

You can certainly have a lot of fun with your glasses and this article in The Times shows off just a few bold numbers you can choose from. Check out these John Lennon JL09B specs from Glasses Direct’s enviable collection…

Do your sunnies match your swimwear? Well for some stylish celebs this is a must this summer!

A far cry away from the tragic sandals and socks combo, or those horrific red bra straps poking out of the blue boob tube… You know who you are, turning your back on the face of fashion. Anyway this got me thinking about “crazy” sun protectors.  Now that fashionable glasses are so readily available at such low prices, perhaps we are now entitled to call them accessories? We match our pearl colored specs with a black shift dress and our favorite pair of Wizard-Of-Oz Dorothy shoes for that understated yet vibrant business-woman look, so why not match our sunnies with our swimwear?

Lindsay Lohan, Anna Lynne McCord, Serena Williams and Paris Hilton are just a few examples of some awesome beach babe matches…

Beach wear sunnies!

You Love It! readers out there had the chance to win a pair of stunning Missoni 671 sunnies from Glasses Direct, who have worked hard to offer a mouth watering collection of designer eyewear for customers. Twists and knots in your glasses are IT right now, adding that extra touch of glamour to your frames.

If you want to be right on-trend with your specs, why not go for a stylish cat-eye pair? Create that perfect business look or that envious designer style with a great pair of specs! Check out Leona Lewis with her gorgeous glasses…

At Glasses Direct we have extended our designer collection and you can now get Leona’s celeb look with our Guess GU1547 specs, or our own brand Mai Tai and Cosmopolitan frames look fabulous too!

Check out our latest coverage, capturing a number of our hottest glasses from our amazing designer brand collections! Take a peek at our stunning Chloe sunnies in Look magazine and sunglasses from Giorgio Armani, Chloe and Jigsaw in The Independent and a combination of our top names on Sugarscape. All perfect for that envious beach or festival style…

Find a range of Chloe sunnies at Glasses Direct...

Designer sunnies perfect for the beach...

More of our designer sunnies on SugarScape...

Glasses Direct has grown up into a strong, popular, charming and loyal six year old. We have gone from distributing 100 pairs a day, to a pair of glasses every few minutes and the company has saved customers up to ten times the amount they would have spent on high-street glasses.

I remember the times of so called ‘NHS’ glasses, when dull unattractive frames were all you could afford and you would always try to wear them as little as possible. Nowadays with the value and range that Glasses Direct has brought about, people can’t get enough of them and think about them more and more as an accessory. We now offer a more diverse collection of stylish glasses and sunglasses than ever before, with our own on-trend range and an impressive selection of designer brands available in our newly launched Designer Outlet.

Over the course of this last year we have accomplished many great things on behalf of our customers: One of the most important was our our Home Trial service which solves the problem of not being able to try the glasses on. You have seven days to try out a range of styles and to ask opinions from friends and family. This is now used by over half our customers and continues to become more and more popular. Advertising is something we’ve working on, with our TV campaign currently being aired on thousands of times across satellite TV stations. Our TV campaign is just one example of the marketing that will help propel us to being a household name and the first place people think of for their eyewear needs.

When I entered the outdated eyewear market six years ago, some found the concept of ordering glasses online unbelievable. Years later we are the point of call for many glasses wearers in the UK, and have well and truly discovered that glasses are not an exception from the growing list of products that people go online to buy.

If you read our Caterpillar Marathon Run World Record Attempt With Glasses Direct’s Jamie post, you will be happy to hear that we did it! Months of rigorous training for the Virgin Marathon Caterpillar run paid off when we broke the world record with 34 runners, all finishing in 5hr 13 mins 4 secs. A huge thanks to all those who have supported us and donated, we have raised £277,088 so far (and still counting). Not far off our ¼ of a million pounds target! Check out our tired-looking and rather relieved photos of the amazing day on our website here Caterpillar Run. Until next year… maybe more members of the Glasses Direct team will join me… GULP!