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It’s Earth Day this week, don’t cha know.

You know what that means? Nope, we’re not joining Greenpeace and don’t expect you to either (you can if you want- send us a postcard or something). BUT, we are going to think long and hard about what we can do to look after our Earth that little bit more this year and continue with the do-gooding. You see, we learnt a lot from designing our own eco-conscious range, Element earlier on this year and it felt great knowing that our range of glasses were helping sustain the world’s resources.

Everyday can be a day that’s a do-good day (try saying that after a shandy!) From taking re-useable bags or old plastic bags to the shops instead of using their plastic bags, to turning off the lights when we leave the room. It’s the little things that count towards keeping the Earth ticking over. We’d like to hear about what it is you’ll be doing more or less of to help conserve our planet.

Tell us and spread the love. Now go hug a tree….

Turn those lights off!

(80s manicure optional)

 

 

 

 

Re-use your plastic bags… for anything you fancy.

 

Opt for recycled frames…..

 

Element Eyewear- The Caprio

 

 

…and responsibly made threads, ladies (any excuse to shop,eh?)


H&M's New SS12 Ad Campaign

 

 

What are you going to do? We want to hear ALLLLL about it!

 

Posted on: April 17th, 2012 by Sarah

WANT TO WIN A KINDLE TOUCH?? Yes? Then read on!

You could win all this!! (ok, JUST the Kindle, not the palm tree or girl...soz).

OK. So a slight update on our GD Book Worm Competition…But its good. Trust me!

We’re still planning on giving away one of our goody bags to the best book reviewer of April, BUT wait, there’s more!! We’re ALSO giving the winner a Kindle Touch too!! So get reading, reviewing and sharing with your friends people!!

Here’s how the competition works:

Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture  of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)

Each month, we’ll ask you guys to submit your reviews on a book you’ve read, which will then be posted onto our blog. Whichever review gets the most happy comments WINS!! Now we’re not daft. We know you guys are busy enough as it is, so we wouldn’t expect you to give up your time and carefully crafted words without a little give-back from us. So each monthly winner will receive a prize as well as a pair of glasses and this April, the winner will receive one of our goody bags from last week’s press event. Like what you see below? It could be yours. All you need to do is email us your review, along with a picture of yourself with the book your reviewing. Simples.

 

Good Luck!

Posted on: April 16th, 2012 by Sarah

Bionic Bifocals:Google makes some goggles.

Here in the optical world, news that Google are working on “augmented reality eyewear” is being greeted with interest, granted, but it’s the kind of interest you show when a neighbour announces they are, for example, going to convert all their domestic electrical equipment to run on chicken droppings.  Perhaps “bemusement” is a better word.

Answers on a postcard as to who this woman is? Anyone?

I dare say however that the A-to-Z map people (remember them?) felt the same way about Google’s first foray into cartography; similarly, Nokia probably chuckled around their Finnish boardroom table at the first announcement of Google’s Android Phone. “Google? Phones? Ho ho ho” etc, and now look.  From Finnish to finished in under 5 years.

In fact, new branch-outs announced by the Chocolate Factory are frequently greeted with this kind of absolute surprise.  To those who don’t follow the rumour blogs, most of Googles’ departures from their existing product range have been utterly unexpected. Often therefore an announcement that they are going into field X seems, as Douglas Adams once said, “not so much unlikely, more a sort of mismatching of concepts, like the idea of the Suez crisis popping out for a bun.”

However, the thing about Google is it’s like all tech evolution but speeded up a billion kazillion times, mainly because they have so many people, so much money, so much…. STUFF.  One day, a bizarre, novel idea emerges; the next day they’ve cornered the world with it and former household brand names are relegated to the status of punchlines in nerdy jokes.

So while – in these early, naïve days – the usefulness of these Goggles will be limited to trivial, playtime features, it’s probably a good idea not to dismiss it all so quickly.  One minute, it’ll be all “proof of concept” and “beta”; the next thing you know, everyone will stop buying televisions.  The Sony, LG and Panasonic guys will find themselves hanging out with the Nokia, A-to-Z and Lycos dudes.  At the Job Centre.

However, in the short term, expect lots of hilarious throwaway apps allowing you to put comedy face-masks on friends and imagine people with no clothes on.  Sounds ok, actually.

 

Posted on: April 13th, 2012 by Mark H

CALLING ALL BOOK WORMS!

So, after asking what you guys thought of a book club, we got A BIG THUMBS UP!

For those who love reading, whether it be a good ol’ paper back, a Kindle or Kobo we want you to join our GD Book Worm Club and if you’d like to (and we very much hope you do) read on for how it works.

Each month, we’ll ask you guys to submit your reviews on a book you’ve read, which will then be posted onto our blog. Whichever review gets the most happy comments WINS!! Now we’re not daft. We know you guys are busy enough as it is, so we wouldn’t expect you to give up your time and carefully crafted words without a little give-back from us. So each monthly winner will receive a prize as well as a pair of glasses and this April, the winner will receive one of our goody bags from last week’s press event. Like what you see below? It could be yours. All you need to do is email us your review, along with a picture of yourself with the book your reviewing. Simples.

Email your entries to: gdwin@glassesdirect.com
And don’t forget to include a picture  of yourself with the book!
(If you’re camera shy, just the book will do but we’d rather see your lovely faces!)

 Not actual size. Obviously.

Contents:

1 pair of designer sunglasses (Chloe, Serengeti, Marc Jacobs, Armani etc)
Handmade speccy cookie from Love Birds
A gift voucher for a  pair of Element or London Retro specs.
Spectacle necklace
Retro sweets (no reason, but who doesn’t love sweets?)
Eco-concious cotton lunch bag
London Retro/Element USB stick.

Your book review can be on any subject matter. Here are a few to get you thinking (and reading, we hope!)

Cooking
Films
Romance 
Fiction Books & Literature
Graphic Novels
Horror
Mystery & Crime
Poetry
Science Fiction & Fantasy
Thrillers
Home & Garden
Humor Books
Diet & Health
Biography

Good Luck and we can’t WAIT to read your reviews and recommendations!

Posted on: April 13th, 2012 by Sarah

Its Tech-Time Friday!

For all you tech-loving people out there, our Chief Technology Officer, Mark Wood explains the ins and outs of what goes on behind the scenes at GD. Literally.

‘Since starting here in April 2011 I’ve had the opportunity (and challenge!) to completely build the technology team back up from a base where the existing team was failing and the Technology team was not delivering change and driving GlassesDirect forward. Building new teams is something that I’ve been lucky enough to do a few time before, especially during my time at Betfair but this was my first time as an organisation’s CTO. There are many aspects to building a successful new team from bringing in the right talent to choosing which fires to fight first to implementing the right processes and tackling inertia already within an organisation but for the purpose of this first posting I’ll tackle a subject close to my heart, the product deliver process. In my opinion software development is a modern day manufacturing process, in the way that car production or other factory based manufacturing is seen and I am a firm believer that if the business approaches it with this mentality it this will help drive the business in the right direction in terms of interacting and thinking about how to use this valuable resource but still appreciating the human aspect of it.

The delivery process we have chosen is agile.During my time at Tradefair and then subsequently back at Betfair I worked to roll out agile (SCRUM specifically) development to teams and that is what we have implemented here at GlassesDirect. My experience of this methodology really showed me this was the way to provide the stakeholders and customers with control of WHAT gets built, ensures they are EMPOWERED to make the PRIORITY calls and understand the COST of the requests that are raised. It crucially also really helps promote responsibility and accountability for story delivery and issue resolution within the Technology team whilst also avoiding death marches and unsatisfied stakeholders.

So what size team is involved in the change here at GlassesDirect.com? It has fluctuated, but currently 1 x QA, 8 x Dev / Architecture / FE and 1 product manager plus a 2 x Dev Ops / Sys Admin / office support team. I like to think of it as small but incredibly nicely formed. We have followed the SCRUM process tightly but now, after 9 months of running with this, the team is really starting to flavour the ceremonies and processes to the way we want to work and the specific challenges we have to face. Whether this is through the daily pointing of stories with integrated tasking, or through the revolving of the ScrumMaster function (we don’t have a dedicated ScrumMaster here) throughout the team.

It has taken a while to roll out Scrum within the organisation. Rolling a new process out to a technology team poses one set of issues, but we had another challenge which was establishing a product function and then get the stakeholders to understand and start playing by the new rules. I’m pleased to say that this is something that is really getting traction within the organisation now and the route from idea through to delivered product is well understood and has become part of people’s thinking. The process feels current and it is as simple as it could be, although there is always room for improvement (I’ll be writing a blog on retrospectives and why all teams should have them later on).  Within our 2 week sprints we can see products moving rapidly from idea to production and start gaining immediate business benefit. And, if I take the months of Feb and March we have delivered 129 points worth of stories and 67 new features / defect fixes have been deployed to production.

We’ve decided to go with Rally (http://www.rallydev.com/) as our agile management tool of choice. It is built specifically for Scrum and after a learning period which, was as much about learning the new Scrum process as the tool itself we now see it as an integral part of our tool set which helps us deliver to the level we do.

The GD Tech Teams Link Wall

The GD Tech Team's Link Wall

Changing or implementing a new process is never easy, especially if people already have preconceived ideas about what agile ‘means’. My experience here was that agile/Scrum was very confused with hot housing a team and creating a new, rapidly evolved product in a very short time-boxed period. This took time to change but the real catalyst was when people began to see the changes both in process but also in the delivery of new features. Personally, I’m excited by the next level we are moving toward technically, which is the ability to take more advantage of our excellent automated test coverage, development processes and to push on towards continuous deployment (we’re getting really quite close)!

Maybe the next blog should be about the toolset and the development mentality we have here, would that be of  interest? Please let me know and if you’d like to discuss this or anything else in the tech blog please feel free to drop me a mail – mark.wood@glassesdirect.com

Posted on: April 13th, 2012 by Sarah

In The Press: London Retro Gets The Thumbs-Up!!

 One of our favourite bloggers eye-wear-glasses.com popped in to see us at our recent press event and to check out what we were up to with London Retro and take a look at our eco range Element. With a constant finger on the eyewear industries pulse, Eye-Wear-Glasses Founder, Rob is a seasoned pro when it comes to spotting whats new in opthalmics.

First hand experts and tough task-masters when it comes to passing the test in creating stylish, yet functional eyewear, there was a collective *phew* and a few sporadic air punches when we spotted that we’d made the cute and been added to their gallery of eyewear and sunglasses. Take a look at the feature, here.

 

Shop The London Retro collection, here

Posted on: April 12th, 2012 by Sarah

*DRUM ROLL…..* And the winner is!!!

Did you enter our competition? If you did then you’ll probably want to know if it was you who won the below, wont you?

 

Ok, we’ll stop teasing you now. The winner of our press event goody bag is…. HARRIET LANDER!!!!

Harriet said her favourite pair of London Retro frames were the Gracie, in black.

‘I’d choose London Retro – Gracie in black. if I can work the bespectacled look and channel my inner librarian / feline femme fatale all at the same time, what’s not to love?!’

Indeed, what isn’t to love about the Gracie. A universal flatter on both sexes despite the name, the Gracie was a clear favourite with the press last week at our event and is set to take a place in one of our top selling spots this season.

Congratulations Harriet. We’ll be in touch shortly. Please do let us know when you read this though as we don’t want you to miss out!!

Have a great day!

Team GD

 

 

Posted on: April 11th, 2012 by Sarah

Our Spring/Summer 12 Press Event: Win The Goody Bag!

Showcasing the newest collection from London Retro, the hottest designer brands from sister site, Sunglassesshop.com and presenting new comer Element Eyewear for the first time to the press, our SS12 event at The Soho Hotel was a-wash with an eclectic mix of taste-making eyewear fans, London-based creatives and our favourite bloggers coming from as far as Dubai.  

'The holy grail of goody bags'

 

Fancy winning one of these goody bags? Enter our competition, here!

 

With Nail Girls on hand (‘scuse the pun) to give our guests the specially designed ‘London Retro’ manicure, goody bags being handed out that received squeals of delight, and of course most importantly collections of eyewear that deservedly got the huge thumbs up from press, stylists and bloggers alike, we were pleased as punch with the turn out and reception that London Retro, Element and Sunglassesshop.com received. Take a peak at our snaps from yesterday and see how you can nab yourself an exclusive goody bag!

 
‘I love the Sherlock with the rose tint- amazing!’ Fiona Hobbs, Fashion co-ordinator at Vogue.co.uk’
 
 

Blogger Sunshine in London Retro's 'Gracie'.

 
 
 
 

Nail Girls giving our guests the 'London Retro' mani.

 

‘The Patsy in black are on my must have as they are big enough to make a statement- and love the name~ Sara Darling, Freelance Stylist’.
 
 
 

The 'London Retro' mani- silver tips with summer-time turquoise!

‘Whether you’re after a classic frame such as a wayfarer or a real retro inspired look make sure you have a look at the new range over at Glasses Direct. The Big Mac Blog  (Read their review, here).
 
 

Christina goes over-sized and fabulous with the 'Suzy' from London Retro.

 

Take a look at what else we have at Glasses Direct. 

*Gasps* OMG! I need these sunglasses in my life’~ A slightly excited photographer, Natalie J Watts getting excited about Dolce & Gabbana’s
 
 
 

Big Mac Gal, Christine in sunglassesshop.com's Ray-Ban offering

 

Sunglassesshop.com showcased a range of premium designers including Victoria Beckham, Chanel, Linda Farrow Vintage and Dolce & Gabbana. Shop all of the brands, here.  Premium sunwear from our sister site.

Freelance stylist Sara Darling and photographer Natalie J Watts talk specs.

 

Dolce & Gabbanna at sunglasseshop.com

Posted on: April 5th, 2012 by Sarah

COMPETITION TIME! WIN>WIN>WIN THE PRESS EVENT GOODY BAG

We’ve been pretty darn busy over the past few weeks organising our Spring/Summer 12 Press Event, and now that the hard slog has more or less been done and with just a day away from the big event, we’re dead excited! Hosting the event is uber lux boutique hotel, The Soho Hotel. Tucked away within the eclectic streets of London’s Soho, the globally reknowned hang out is a favourite haven of celebrities such as Ryan Gosling, Madonna, Kim Kardasian and Cheryl Cole. We could go on.. but back to specs and sunnies, after all its what we know and love.

 We’ll be show-casing the hottest designer sunglasses from our sister sompany, Sunglassesshop.com including eyewear from Prada, GucciOliver Peoples, Tom Ford and of course the daddies of sunnies; Ray-Ban.  We’ll also be talking to the press about our eco-concious creation; Element Eyewear which will be on show. London Retro will be showcasing their second line since their launch, which has already proven to be a big hit with the fash-pack and taste-making bloggers a like.

 
 
 
 
 
 
 
 
 

You gotta be in it to win it! Enter our competition to win these eyewear treasures

 

 

Contents:

1 pair of designer sunglasses (chose from Chloe, Serengeti, Marc Jacobs, Armani etc)
Handmade speccy cookie from Love Birds
A voucher for a FREE pair of Element or London Retro specs.
Spectacle necklace
Retro sweets (no reason, but who doesn’t love sweets?)
Eco-concious cotton lunch bag
London Retro/Element USB stick.

 

 

We’ll be treating our guests to this fabulous goody bag which includes a pair of designer sunnies, the choice of  a FREE pair of London Retro or Element specs, nostalgic penny sweets AND a delicious spec-shaped fruit zest infused cookie, made by bakery boutique Love Birds. Like what you see? We bet you do! Wanna win one? Well you can! Just comment on this blog post, telling us which pair of London Retro or Elementspecs you’d choose and why. It’s that simple. Competition ends this Friday at 12pm, with the winner being announced next Tuesday.

 

Now get commenting!

Good Luck!

Team GD

 

 

 

 

Posted on: April 3rd, 2012 by Sarah

Looking Good Enough To Eat/Cookies For London Retro Press Day.

We couldn’t wait to share these delicious cookies with you that have been hand-crafted by the talented Georgina at Love Birds.

Designed and created especially for the London Retro press event this Wednesday, these cute little spec-shaped cookies are infused with real lemon and orange zest and we can’t WAIT to sample them! Hopefully we’ll be able to stop ourselves from chowing down on ALL of the little joy-bringers so that there are some left for the guys at Vogue who are popping in to say hello and have a gander and the new collections…

 

YUM.

Psst…. keep your eyes peeled for our Press Event Goody Bag give-away tomorrow and win designer glasses, cookies, manicure vouchers and much, much more!

Posted on: April 2nd, 2012 by Sarah

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