Throwing out preconceptions about cardboard-looks and bin-bag style chic, the team behind Element asked themselves whether it was possible for eco-friendly products to be both stylish and good for the environment. After some late evenings of research and restless nights the team set about creating a new eyewear collection made from recycled materials.

Taking inspiration from renowned scientists fighting tirelessly to publicise the effects of climate change, to screen stars becoming role models for environmentally conscious living, 10 styles were designed; all made from recycled metal or acetate and priced from £95.

The team are confident the range can stand up against any other pair of specs in the style-stakes whilst maintaining strong eco-credentials, perfect to give customers peace of mind that glasses needn’t cost the earth in more ways than one.

Element Glasses at Glasses Direct