History

MyOptique is founded as Glasses Direct by Jamie Murray Wells while at university.

Jamie Murray Wells, founder of Glasses Direct, wins several awards. These include:

Shell LiveWIRE Young Entrepreneur of the Year 2005

Wales and West Country Credit Suisse Entrepreneur of the Year 2005

Natwest Young Entrepreneur of the Year 2005

Glasses Direct wins Natwest Business of the Year 2005

Glasses Direct starts selling designer glasses: Designers Boutique

Jamie is awarded Young Entrepreneur of the Year

Our London office is opened

100,000th order is placed

Glasses Direct named ‘Brand to Watch’ by Superbrands Council

Kevin Cornils joins to help grow the company

Glasses Direct launches Home Trial service

Glasses Direct launches first iteration of Virtual Try-On

MyOptique Group acquires Sunglasses Shop

Launch of Glasses Direct’s first house brand, London Retro

MyOptique Group acquires Lenson, a Nordic contact lenses business

Jamie Murray Wells steps down as CEO and is replaced by Kevin Cornils

Named as a Future 50 firm by Deloitte

1,000,000th customer is served

Glasses Direct launches Ditto™, a new and improved virtual try-on service

Glasses Direct wins Outstanding Digital Experience

MyOptique Group acquires Eyewear Brands

MyOptique Group acquires 4Care

MyOptique Group acquires Netzoptiker

Netzoptiker merges with 4Care

MyOptique Group is acquired by Essilor

Nordic businesses are restructured with the transfer of Lenson to Lensway

Glasses Direct wins an award for Ditto™

Sunglasses Shop moves to new store