{"id":13585,"date":"2024-06-19T00:01:00","date_gmt":"2024-06-18T23:01:00","guid":{"rendered":"https:\/\/\r\nwww.glassesdirect.co.uk\/blog\/?p=13585"},"modified":"2024-06-24T15:43:12","modified_gmt":"2024-06-24T14:43:12","slug":"how-glasses-direct-has-expanded-its-product-range-in-20-years","status":"publish","type":"post","link":"https:\/\/www.glassesdirect.co.uk\/blog\/how-glasses-direct-has-expanded-its-product-range-in-20-years\/","title":{"rendered":"How Glasses Direct has expanded its product range in 20 years"},"content":{"rendered":"\n
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Entrepreneur Jamie Murray Wells founded Glasses Direct in 2004. To begin with, the website provided a very basic range of fully-rimmed, semi-rimless, rimless and flexible frames with some acetate designs but mostly metal frames. The website has since expanded its product range to include 1,000s of different frames. Discover how it evolved as we take a look back at some of the biggest milestones over the last 20 years.<\/p>\n\n\n\n

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2006<\/h2>\n\n\n
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In 2006, Glasses Direct introduced a designer glasses category to the website, which included top brands of the time, such as DKNY and Storm.<\/p>\n\n\n\n

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2007<\/h2>\n\n\n
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Glasses Direct offered a range of colourful acetate frames in 2007. They were designed for customers wanting something a little more vibrant and fun. For every frame sold, Glasses Direct donated \u00a31 to ORBIS, an eyesight charity that provides communities across the globe access to quality eye care.<\/p>\n\n\n\n

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2008<\/h2>\n\n\n
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In 2008, lightweight and sturdy\u00a0titanium frames<\/span><\/strong><\/a>\u00a0became available. Following which, the product range continued to expand with brands like CAT<\/span><\/strong><\/a>, Speedo and Kangol. <\/p>\n\n\n\n

Glasses Direct introduced more filters on site and glasses were organised into clearer collections and categories such as reading, colourful, classic, fashion and retro.<\/p>\n\n\n\n

By the end of 2008, Glasses Direct launched the\u00a0free Home Trial<\/span><\/strong><\/a>\u00a0on site. Previously, if customers wanted to try on frames at home, they had to pay a small fee. The introduction of this new service meant they could try on 4 frames at home and get a feel for the design and fit, whilst still having enough time to send them back without any additional charges.<\/p>\n\n\n\n

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2010<\/h2>\n\n\n
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In 2010, Glasses Direct launched its popular 2-for-1 offer<\/span><\/strong><\/a> which remains a real hit to this day. This meant that customers could enjoy value for money by getting a second pair free with any frame costing \u00a349 or more. So long as the second frame was up to the same value as the first and within the Glasses Direct own-brand range. Later that year, Glasses Direct also released the 2-for-1 Designer range<\/span><\/strong><\/a>, allowing customers to get a second pair of designers free when purchasing a \u00a379+ frame within a collection of over 50 brands.<\/p>\n\n\n\n

At this time, the brand range had also significantly expanded with the inclusion of iconic designer names like\u00a0Tommy Hilfiger<\/span><\/strong><\/a>\u00a0and\u00a0Emporio Armani<\/span><\/strong><\/a>.<\/p>\n\n\n\n

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2011<\/h2>\n\n\n
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Glasses Direct launched its first exclusive London Retro<\/span><\/strong><\/a> range in 2011. This collection still exists today and includes a variety of vintage-style eyewear with London street-style influences.<\/p>\n\n\n\n

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2012<\/h2>\n\n\n
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In 2012, Glasses Direct released their first eco-friendly brand Element. This not only expanded the range but also enabled customers to make a sustainable choice. Made from recycled metal and acetate, the collection included 10 fashionable designs in a range of trendy shapes.<\/p>\n\n\n\n

The exclusive\u00a0Scout collection<\/span><\/strong><\/a>\u00a0also launched this year. Inspired by the latest trends, the eyewear range included a distinctive selection of silhouettes in bold colours and prints. Scout is still consistently popular and is an eye-catching collection, designed to appeal to modern trendsetters.<\/p>\n\n\n\n

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2014<\/h2>\n\n\n
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Glasses Direct launched its Boutique range at the end of 2014, which was renamed to\u00a0Premium Designer<\/span><\/strong><\/a>\u00a0in 2022. This included iconic brands like\u00a0Ray-Ban\u00ae<\/span><\/strong><\/a>,\u00a0Dolce & Gabbana<\/span><\/strong><\/a>\u00a0and Oakley<\/span><\/strong><\/a>. It gave customers access to a whole new range of designer eyewear at an affordable price.<\/p>\n\n\n\n

The stylishly feminine Aspire<\/span><\/strong><\/a> and trendy masculine range Harrington<\/span><\/strong><\/a> were also introduced as affordable designer collections, exclusive to Glasses Direct. Both still exist today and include a variety of functional and fashionable shapes and designs. They add a stylish edge to any wardrobe.<\/p>\n\n\n\n

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2015<\/h2>\n\n\n
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In 2015, Glasses Direct introduced the\u00a0Refer a Friend scheme<\/span><\/strong><\/a>\u00a0to the website. This encouraged customers to share their experience with their friends whilst being able to enjoy a reward as a result. The scheme continues to be successful with over<\/strong> 350,000 customer recommendations to date<\/strong>.<\/p>\n\n\n\n

The same year, jewellery designer Nicholas King collaborated with London Retro to produce an exclusive limited collection in aid of the charity Orbis. Each frame mirrored his exquisite jewellery collections.<\/p>\n\n\n\n

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2016<\/h2>\n\n\n
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The rimless\u00a0Finelight<\/span><\/strong><\/a>\u00a0frames were introduced to the site in 2016. <\/p>\n\n\n\n

Made from hypoallergenic titanium, rimless glasses and sunglasses offer minimal style with a sophisticated finish. They are ideal for people who prefer not to wear bulky frames as they are lightweight and also sturdy and reliable.<\/p>\n\n\n\n

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2017<\/h2>\n\n\n
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At the end of 2017, Glasses Direct became part of\u00a0Vision For Life\u2122\u2019s Buy One, Give One scheme<\/span><\/strong><\/a>. <\/p>\n\n\n\n

This programme still applies today. For every order placed, Glasses Direct makes a $1 donation to Vision For Life\u2122. This is in line with Glasses Direct\u2019s mission to improve lives by improving sight. It gives customers an opportunity to make a difference to those in need when purchasing new eyewear.<\/p>\n\n\n\n

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2019<\/h2>\n\n\n
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In 2019, in collaboration with UNiDAYS, the Glasses Direct\u00a0student discount<\/span><\/strong><\/a> was first introduced on site. This particular offer allowed Glasses Direct to expand its customer range and appeal to younger people on a budget. <\/p>\n\n\n\n

The discount is still popular today. University students can benefit from a 50% discount on 2-4-1 frames.<\/p>\n\n\n\n

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2020<\/h2>\n\n\n
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At the end of 2020, Glasses Direct joins forces with British street dancer and radio presenter Perri Kiely<\/span><\/strong><\/a>. He is announced as the brand ambassador.<\/p>\n\n\n\n

The free Home Trial packs<\/span><\/strong><\/a> were also introduced in 2020 as an alternative to the standard Home Trial. This was a great solution for customers struggling to decide on which 4 frames to try for their Home Trial. The Home Trial packs are still very popular and include a selection of popular pre-selected frames categorised by theme. Customers can simply pick which pack best suits their style without having to scroll through the website for frames to try on at home. We currently have a wide variety of Home Trial packs for customers to choose from.<\/p>\n\n\n\n

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2022<\/h2>\n\n\n
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The\u00a0Perri Kiely x London Retro<\/span><\/strong><\/a>\u00a0was launched on site for the first time in 2022. Every name, shape and colour within this range was selected by brand ambassador Perri Kiely. <\/p>\n\n\n\n

These vibrant and distinctive frames continue to be top-sellers and are exclusive to Glasses Direct. They reflect Perri Kiely\u2019s fun and bubbly personality.<\/p>\n\n\n\n

2022 was also the first year of the\u00a0Pride Collection<\/span><\/strong><\/a>\u00a0in celebration of the LGBTQ+ community and Pride Month. A new range of these limited-edition frames were also launched this year and they all come in a vibrant rainbow aesthetic. For each one sold, \u00a32 is donated to charity.<\/p>\n\n\n\n

Glasses Direct\u2019s sustainable\u00a0Arden<\/span><\/strong><\/a>\u00a0range was another collection introduced in 2022. Made from natural and recyclable materials, these fashionable frames continue to be a success. They give customers the opportunity to make a conscious choice without having to compromise on style.<\/p>\n\n\n\n

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2023<\/h2>\n\n\n
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At the beginning of 2023, our Pink Ribbon frames<\/span><\/strong><\/a>\u00a0became available on site. Designed to raise awareness of breast cancer, these frames come in a variety of fashionable shapes and designs. The iconic pink ribbon logo features on each one and for every sale, we donate \u00a32 to the\u00a0Pink Ribbon Foundation<\/span><\/strong><\/a>. Glasses Direct has raised more than \u00a37,000 so far through the sale of these frames<\/strong>.<\/p>\n\n\n\n

Last year, we also launched the luxury\u00a0Tom Ford<\/span><\/strong><\/a> frames on site. Each fashionable design is made to the highest standard and crafted in Italy. Tom Ford\u2019s extensive career in fashion influences every single distinctive design within the collection. <\/p>\n\n\n\n

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2024<\/h2>\n\n\n
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This year, Glasses Direct continues to add fresh new styles to its existing ranges whilst expanding for the future.<\/p>\n\n\n\n

Last month, we launched our exciting new Fields of Barley<\/span><\/strong><\/a> hue. Created exclusively for Glasses Direct, we selected some of our top-selling frames which now come in this vibrant colourway. Fields of Barley is a stunning Havana with a mix of brown and blue with shiny bronze flecks.<\/p>\n\n\n\n

We have plenty of exciting plans for the rest of 2024, so be sure to keep your eyes peeled and stay tuned for what\u2019s yet to come!<\/p>\n\n\n\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Entrepreneur Jamie Murray Wells founded Glasses Direct in 2004. To begin with, the website provided a very basic range of fully-rimmed, semi-rimless, rimless and flexible frames with some acetate designs but mostly metal frames. The website has since expanded its product range to include 1,000s of different frames. Discover how it evolved as we take […]<\/p>\n","protected":false},"author":6,"featured_media":13600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,3],"tags":[32,18,35],"class_list":["post-13585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birthday","category-news","tag-birthday","tag-news","tag-product"],"yoast_head":"\nHow Glasses Direct has expanded its product range in 20 years - Glasses Direct Blog<\/title>\n<meta name=\"description\" content=\"Find out how Glasses Direct\u2019s product range has expanded since it first began in 2004. 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