Premium Designers

About our Premium Designers

We’re delighted to now offer customers the opportunity to choose from eyewear brands such as Ray-Ban, Oakley and other iconic brands in our Premium Designer section (formerly known as the Boutique). We’ll be adding many more brands in the future and hope this addition to the Glasses Direct product collection gives our customers even more choice for their new eyewear.

We do however need to point out that we are unfortunately unable to include Premium Designer frames in the usual 2 for 1 offer at Glasses Direct, and that most promotional discount codes will also not be available for use on Premium frames. The frames in our Premium Designer section are the very latest product releases from the brands concerned, and are sold at competitive prices with free single vision lenses included, offering great value versus the high street. This, combined with guidelines from the global brand owners of these designer labels, unfortunately for now don’t allow for us to include these collections in our 2 for 1 offer. We’ll continue to review this and where we can will offer customers any further savings on these brands and other products across our site.

If you decide that would instead like to take up our 2 for 1 offer, then please browse all frames priced £49 & above that aren’t from our Premium section. You can do so by clicking here.