Although its inspiration is taken from the swinging sixties, the story of London Retro begins in 2011 when it became the first brand exclusive to Glasses Direct. Since then, it has been delving into London’s vibrant past and retelling the city’s story in its own words by revitalising classic eyewear looks with stunning modern twists.
Shaped by the culture of the city, each piece absorbs some of London’s spirit. And you take a part of it too when you discover something you love in our London Retro range.
And to the urban authenticity seekers – those who enjoy the finer things in life – we bring intricately crafted frames made from high-quality materials. Whether it’s metal or acetate, or a combination of the two, each piece is made with specific attention to detail so that they pay homage to the classics whilst remaining refreshingly modern.
Although its inspiration is taken from the swinging sixties, the story of London Retro begins in 2011 when it became the first brand exclusive to Glasses Direct. Since then, it has been delving into London’s vibrant past and retelling the city’s story in its own words by revitalising classic eyewear looks with stunning modern twists.

And to the urban authenticity seekers – those who enjoy the finer things in life – we bring intricately crafted frames made from high-quality materials. Whether it’s metal or acetate, or a combination of the two, each piece is made with specific attention to detail so that they pay homage to the classics whilst remaining refreshingly modern.
Shaped by the culture of the city, each piece absorbs some of London’s spirit. And you take a part of it too when you discover something you love in our London Retro range.
Why choose London Retro?
Vintage-crafted to reveal your personality, London Retro frames are for the free spirited. Each piece makes its own fashion statement and has the power to bring something different to everyone who wears it.
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Yesterday’s ingredients
London’s heritage adds its story and a dash of richness to each frame.
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Designed in London
Made with high attention to detail, adding some of the city’s energy.
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Carefully crafted
Priority is given to high-quality acetates and metals in timeless colours.
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Made for everyone
Each frame is made with refinement and drawn with a unisex approach.
Explore the collection
The collection is one of timeless styles with unique everyday frames that are designed to enhance the wearer’s individuality - perfect for the modern trendsetter with a style that has its roots in the past. From sophisticated silhouettes to slick palettes, there is something to suit everyone in our London Retro selection, so take a look and see what best tells your story.
London Retro Azalea
Azalea
London Retro Maisie
Maisie
Retro Style. Your Way.
Whatever look you’re going for, London Retro has a style to suit you - whether it’s strong square silhouettes or something subtle, stylish and round. Feel inspired by our selection and take a piece of the city with you wherever you go.
London Retro Finsbury
Couple wearing London Retro glasses
London Retro Fitzroy
Woman wearing London Retro Max glasses
London Retro Sage
Man wearing London Retro Albany glasses
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London Retro Finsbury
Couple wearing London Retro glasses
London Retro Fitzroy
Woman wearing London Retro Max glasses
London Retro Sage
Man wearing London Retro Albany glasses
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