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Cookies notice

Last updated: 09/05/2024

Glassesdirect.co.uk uses cookies and other technology to ensure the proper functioning of the Website and to improve your browsing experience. The purpose of this cookies notice (hereafter “Notice”) is to familiarise you with these technologies, to inform you about the cookies that are placed on our Website, how we use them and how you can control them.

This Notice should be read in conjunction with our Privacy Notice which contains the necessary information on how we process your personal data, including that which may be collected by cookies where applicable. We may change the terms of this Notice from time to time.

What are cookies?

A cookie is a small text file, usually consisting of letters and numbers, which is transferred and stored, for a time determined by the operator, on the device used by the user (a computer, tablet, smartphone, or any mobile device) when the user accesses the Website. For example, some cookies uniquely identify one device, distinguishing it from another.

Please note that other similar technologies are used to collect information about the device you are using, such as pixel tags, web beacons or social network plug-ins, also fall into the general category of “cookies”. We also use pixels or web beacons in the direct marketing emails that we send to you. These pixels track whether our email was delivered and opened, as well as whether links within the email were clicked. They are not stored on your device but are invisibly embedded in the Website pages.

Why do we use cookies?

We use cookies for different purposes. Some cookies are absolutely necessary to allow the Website to function properly and provide the user with a good browsing experience, such as simply moving from one page of the Website to another, and providing the services envisaged therein (e.g. purchasing and paying for glasses). Other cookies are necessary to make browsing easier and faster, (e.g. by remembering registration data or the contents of the shopping bag, or to make browsing as in line as possible with the user’s preferences and characteristics). In addition, certain cookies are useful for providing the operator of the Website with information that can be used for analytics and statistical purposes, for example to know the number of users connected, as well as for sending personalised promotional messages, or to ensure a direct link with social networks.

What information do cookies contain?

The information collected in the form of cookies generally relates to information about the user’s device, such as IP address, login details, operating system and platform used, type or terminal, screen resolution, type of internet browser, time zone setting, country of origin, information about visits to the Website including the URL, length of visit, search terms typed on the Website, products viewed or placed in the shopping bag, page response times, download errors and information about page interaction, such as the number of clicks or browsing patterns.

Generally, this information is not sufficient to identify the user personally, but it could be if it is read in combination with each other or with additional information collected by the Website or a third party.

We have coded and distinguished cookies according to how long they are stored on the user’s device, the party who installs and manages them and above all, the purposes for which they are installed.


You will find the names and functions of each cookie as well as their retention period here.

a. Terms

b. Who installs cookies?

Cookies can come from two sources:

These cookies are governed by the privacy notices of these third parties, which can be viewed on their websites.

c. Purposes of the cookies used by Luxottica on this Site

Necessary cookies

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. They make it possible, for example, to save the choices made on the banner containing the short privacy notice (consent to the use of cookies), thus avoiding having to make the choice again each time the site is accessed, and to improve the user experience by storing log-in data or saving the contents of the shopping basket.

They are used exclusively to ensure the basic functionality of the Website and, therefore, prior consent of the user is not required for their installation. The user can set their browser to block these cookies, but as a result some or all parts of the Glasses Direct Site will not work.

Analytics cookies

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Functional cookies

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback and other third-party features.

Advertisement cookies

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Performance cookies

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Uncategorised cookies

Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.

Social Network cookies

These allow the user to use the various social network functions, thanks to the use of plug-ins, integrated into our Website, which allow a direct connection with the social network server. The plug-in is managed by a third party. These cookies are not necessary for browsing. For information on the use of cookies by social networks and to give informed consent, we invite the user to consult the social networks’ respective privacy notices.

How to manage cookies?

Necessary cookies, enabling the basic functions of the Website, are installed automatically when the Website is opened, without requiring consent. With regard to the other categories of cookies, for which it is necessary to give consent or not, the first time the user accesses the Site they will see a cookie banner where they are prompted to customise their privacy settings with regards to cookies. The user may, however, at any time view and change his preferences via the cookie banner or by following this link.

However, if consent has already been given to the use of cookies, in order for the cookies collected prior to their revocation to be deleted, the user must delete them via the settings of their browser. Below are instructions on how to change the cookie settings on the browsers most commonly used by users:

Google Chrome, Mozilla Firefox, Microsoft Edge, Safari, Internet Explorer.

Is your personal data transferred across the border?

Your Personal Data may be collected, accessible or stored outside your country of residence.

As a result of the above, your Personal Data may be accessed and/or transferred to countries which do not have equivalent data protection laws to those required within the European Economic Area (EEA).

In such cases, EssilorLuxottica ensures that, at all times, appropriate safeguards are implemented to ensure that your Personal Data is processed in accordance with applicable legislation. In this respect, where your Personal Data is processed by another EssilorLuxottica entity, the safeguards are based on the commitments taken on the basis of (ii) a dedicated transfer agreement binding upon the EssilorLuxottica entity involved in the processing and (ii) a set of common rules applicable through the EssilorLuxottica Group Data Protection Policy.

Where your data is processed by EssilorLuxottica entities or third parties located outside the European Economic Area, EssilorLuxottica ensures that specific contractual protection is implemented to ensure that this requirement is addressed in accordance with the Applicable Legislation as per Articles 44 et seq. of the GDPR.

Your rights

When the cookies placed on our Website collect your personal data, you have the right to access, rectify, oppose, delete and limit it. For more information on the content of these rights and the limitations that may be placed on them, please refer to our Privacy Notice available on the Website. You can also change your preferences or withdraw your consent at any time by customising your settings on a cookie banner.

EssilorLuxottica has appointed a Data Protection Officer. If you want to exercise your rights (art 15-22 GDPR) or you have questions on this Cookie Notice, you may contact the Data Protection Officer at the following address: dpo@myoptiquegroup.com.

Furthermore, if you are not satisfied with the way we process your Personal Data and/or our response to a request to exercise your rights, you can lodge a complaint with the competent data protection supervisory authority.

How can you keep track of changes to this cookie notice?

For legal and/or organisational reasons, this Cookies Notice may undergo changes. We suggest, therefore, to check this Cookies Notice regularly and to refer to the latest version of it, we will post the date it was last updated at the top of this Cookies Notice.