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3 Stand Out Tweets That Reveal The True Benefits Of Buying Glasses Online

One of the biggest hurdles we face as an online glasses retailer is convincing people that buying glasses is the same as, if not better than, buying in a shop. And it’s not always an easy hurdle to leap – how could we possibly compete with an in-store shopping experience where you’re talked through your purchase by an expert and are able to try on whichever frame you want there and then?

But let’s face it – shopping in the high street isn’t always a great experience. We can’t be the only ones who think there must be better ways to shop – why put up with the limited stock levels, pushy salespeople and grubby display models of an underwhelming store when you can find your perfect frame in the comfort of your own home?

Luckily we’re not alone in thinking that way. But exactly what is it that our customers like about us?

First and foremost, it’s all about value – finding that sweet spot that hides somewhere between the areas marked “high quality” and “reasonable price”. But when you find the sweet spot, it makes customers very happy:



We understand however that some people will always want to buy their glasses directly from an optician simply because that’s what they feel safe doing. But for everyone else, we try to make the process as reassuring and as fast as possible. Low cost, low effort – zero stress.



Lower prices sometimes lead to concerns over quality, but there’s no greater feeling than buying something reasonably priced and being pleasantly surprised. In fact it’s one of the main reasons our customers come back to us year after year.



Shopping online puts the buying power back into your hands and nets you a high quality pair of glasses for a very reasonable price. Who knows – it might not be long until people start saying they “should’ve gone to Glasses Direct”!

Posted on: August 26th, 2014 by

MyOptique Group serves its millionth customer and raises £16 million to complete funding round

Myoptique london retro glasses direct

Great news for MyOptique Group – it was recently announced that Glasses Direct, MyOptique, Sunglasses Shop and LensOn have together served more than a million happy customers. One thing’s for certain – that’s a lot of glasses!

MyOptique’s continued disruption of the eyewear industry is grabbing the attention of the national press too. The Daily Telegraph spoke to our chief executive Kevin Cornils about the huge potential in the online optical market and the promising future of the company in light of the recent successful round of investment. Expect to see a lot more from MyOptique Group in future!

Read today’s press release (complete with infographic) below:

MyOptique Group, Europe’s leading online optical retailer, today announced it has secured £16 million (€20m) additional investment, bringing the total raised in its current Series C funding round to £35 million (€43m). At the same time it has posted its year end results, showing EBITDA profitability for the second year running. The company celebrates its tenth birthday this year and estimates that its value proposition has saved the glasses wearing public over £40 million to date.

The latest investment came from two new investors; Korys and Beringea, manager of the ProVen VCTs, with additional funding from existing investor Cipio Partners and Silicon Valley Bank. Together with the initial Series C investment round from previous investors Acton Capital Partners, Highland Capital Partners and Index Ventures, the £35m (€43m) round is one of the five biggest UK technology venture capital investments of 2014. It will be used to further finance marketing investment and expansion into Europe as well as acquisitions. There will also be investment in technology aimed at positioning the company at the forefront of innovation to achieve its mission of revolutionising the eyewear industry so that more glasses are bought direct than through traditional bricks and mortar stores.

Gross retail sales for the year ended April 2014 were reported at £34 million (€42m) with prescription glasses turnover leading growth in the business and projected to grow by over 50 per cent in the next 12 months. The business also continued its growth into Europe, with non-UK sales now accounting for nearly two-thirds of its turnover and placing it as the clear pan-European leader in its sector. From its first significant injection of venture capital in 2009, the company has achieved an average annual revenue growth rate of 53% over the last five years and recently served its millionth customer.
MyOptique millionth customer infographic

MyOptique Group is a full service optical business, providing branded and own brand prescription glasses, contact lenses and sunglasses via a portfolio of international websites including Glasses Direct, Sunglasses Shop, LensOn and MyOptique. The past 12 months has seen the launch of sunglasses and prescription eyewear on LensOn in the Nordic market and the launch of LensOn contact lenses into the UK market.

The rapid growth in prescription glasses sales has largely been fuelled by brands developed in-house, now accounting for the top two selling brands on Glasses Direct; London Retro and Scout, with a further three labels planned for the autumn. London Retro itself has seen annual sales growth of over 100% since its launch in 2011.

Kevin Cornils, MyOptique CEO, commented: “The offline European optical market is valued at over €25 billion today. However, while over half of consumers now buy books online, and nearly 20 per cent of apparel is now bought online, only 2 per cent of people currently buy their glasses online – meaning that the potential is massive as consumers follow the trends in other categories. This additional capital will allow the MyOptique Group to dramatically accelerate our growth and enter new markets to strengthen our dominant position in Europe.”

Korys CEO Vincent Vliebergh commented: “We are delighted to support the continuous growth of MyOptique, which has already reached a leading position in its core markets through its innovative business model. We are truly excited to join forces with a top level management team and reputed group of investors.” “MyOptique has led the way in disrupting the eyewear market, a sector in dire need of fundamental change,” added Trevor Hope, Chief Investment Officer for Beringea. “We are excited to be partnering with an exceptional team who have developed a fantastic value for money, convenient consumer offering whilst delivering a highly professional service.”

MyOptique Group is a Future Fifty company, a Government initiative for leading high growth tech companies. MyOptique’s existing investor partners have backed a number of Europe’s biggest winners: Acton Capital (My Theresa, Zooplus, Etsy), Cipio Partners (eCircle, Bravofly, buyVIP), Highland Capital Partners (Vistaprint, Matches Fashion, PhotoBox, Moonpig), and Index Ventures (ASOS, net-a-porter, Skype, Farfetch, Just Eat). GB Bullhound and Wilmer Hale advised on the deal.


Posted on: July 2nd, 2014 by

The guys and girls who make glasses look good

You would be forgiven for thinking that, with the huge amount of shapes and styles of glasses available to wear, glasses haven’t changed very much over the years. But it wasn’t always like that – there was once a time when glasses weren’t fashion accessories but were in fact telltale signs that your eyesight might not be up to scratch. If you can believe that!


But today things are a little different, with glasses being such lusted after fashion accessories that even people who have no need for glasses will wear them out of sheer lens envy. These days everyone from Rich down the chip shop to Ryan Gosling on the red carpet shows off their glasses with pride – and that’s precisely how it should be.

Talking of celebrities that look good in glasses – here’s Buzzfeed’s spectacular dossier that proves the right frame can make a good-looking man look even better, and over at Never Underdressed there’s an extensive gallery of inspiring female celebrities who look completely at home behind their lenses. Both are worth a look – who knows, you might even find some inspiration for your next pair of glasses!

Posted on: June 20th, 2014 by

MyOptique Group announces £8 million funding and new Chairman

MyOptique Group, Europe’s leading online optical retailer selling prescription glasses (Glasses Direct, MyOptique), sunglasses (Sunglasses Shop) and contact lenses (LensOn), today announced it has secured £8 million in investment and appointed a new Chairman to bolster its aggressive international expansion plans.

Myoptique group

The round was led by existing investors Acton Capital Partners, Highland Capital Partners and Index Ventures, who were joined by new investors Cipio Partners and GP Bullhound Sidecar, and will be used to fund both further growth and potential acquisitions.

Joining as Chairman is Maurice Helfgott, founder and Chairman of Amery Capital, the leading advisor and investor company to digital, retail and consumer businesses, current Senior Independent non-executive director of LSE-listed Moss Bros and former Marks & Spencer Main Board Executive Director. Jamie Murray Wells steps down as Director and Chairman following the sale of the majority of his shares to Cipio Partners.

The MyOptique Group includes several market-leading sites in the online optical market and was rebranded from Prescription Eyewear Ltd earlier this year to reflect that it is now a full service optical provider across all key categories. Launched originally in 2005 as Glasses Direct, which offers a high service, excellent value proposition for prescription glasses, it acquired Sunglasses Shop, Europe’s largest premium online sunglasses retailer, in 2011. A year later the group launched, a highly curated premium optical boutique, and also acquired LensOn AB, the leading online contact lenses retailer in Northern Europe. The company has also developed two leading eyewear brands, London Retro and Scout, which are the fastest growing brands on Glasses Direct and which will be further developed as part of the expansion plans.

This year the group, now in its second year of profitability, is expected to achieve Gross Retail Sales of revenues of over £35 million ($57m). The past 12 months has seen the launch of sunglasses and prescription eyewear on LensOn in the Nordic market, the launch of LensOn contact lenses into the UK market, and the introduction of a new London Retro Collection, titled Metropolitan.

Kevin Cornils, Chief Executive, commented: “2013 has been a busy year for us at the MyOptique Group, so it’s great to see the support of our existing and new investors. We now have a full service optical business that spans eight European markets, have served over 800,000 customers, shipping an order every 40 seconds. We’re also thrilled to have Maurice joining us to bring his wealth of experience in fashion retailing as well as public company experience as we accelerate our growth efforts.”

Maurice Helfgott has overseen many extremely successful acquisitions and international growth expansions as well as acting as adviser on strategic marketing, brand strategy, new business development and governance for many high profile companies. Within the Amery portfolio, he currently serves as Chairman of Long Tall Sally where he led the acquisition and restructuring of the business, trebling turnover and taking it into profit. He is also Chairman of the luxury footwear brand, Oliver Sweeney, where he again led the acquisition and turnaround. He started his career as a trainee at Marks & Spencer, rising to Executive Director Food, then Clothing and Home, and serving on the Main Board.

Commenting on his appointment, Maurice Helfgott noted: “I am delighted to be joining the MyOptique Group in this exciting time of growth for the company. The online opportunity in the sector is absolutely enormous, and the team has positioned the business tremendously well to ensure they emerge as the leader. I’m looking forward to working with the board and management to further accelerate its expansion in the UK and across Europe.”

MyOptique’s investor partners include a number of Europe’s standout businesses among their past and present rosters: Acton Capital (My Theresa, Zooplus, Etsy,, KupiVIP), Highland Capital Partners (Vistaprint, PhotoBox, Moonpig, Matches Fashion), Index Ventures (ASOS, net-a-porter, Skype, Lovefilm, Farfetch), and Cipio Partners (eCircle, Mysportgroup, Bravofly, buyVIP). GP Bullhound advised on the deal.

Posted on: December 17th, 2013 by

MyOptique emerge as future economic contender after selection for the Future Fifty

Great news for MyOptique! Last Friday’s announcement from Tech City UK revealed that MyOptique is to be included in the Future Fifty program – a collective of 50 companies selected for their potential to have a significant economic impact on the UK in the years to come.

It’s great to see MyOptique nestled among other online pioneering luminaries like Graze, Shazam and Just Eat and it shows how all the hard work by MyOptique is paying off – with Sunglasses Shop, Glasses Direct and Lenson all performing strongly in the markets of sunglasses, glasses and contact lenses respectively.

Kevin Cornils, CEO of MyOptique, at the Tech City gathering before the opening of the London Stock Exchange

According to Tech City UK, MyOptique is “revolutionising Europe’s £20bn optical industry” – a comment we wholeheartedly agree with – and their decision to include MyOptique in the Future Fifty program will provide MyOptique with access to government support that will help the group as a whole grow throughout 2014 and beyond.

Following the announcement, Kevin Cornils – MyOptique’s very own swashbuckling CEO – represented the company at Friday’s opening of the London Stock Exchange before meeting David Cameron for a few words of encouragement – clearly indicating that the government sees the future lies in the digital marketplaces of the UK.

UK PM David Cameron meeting the business leaders from the Future Fifty companies

Kevin said: “We are very honoured to be included among this list of amazing companies in the Future Fifty. It’s also very exciting to see the Government, through its support of Tech City UK and technology businesses like ours, pitch in to help us grow so that we can better serve our customers and continue to create jobs here in the UK. This kind of support is going to be invaluable as the MyOptique Group look to revolutionise the optical retail market.”

The Future Fifty programme was launched in April by the Chancellor George Osborne and Joanna Shields, UK Ambassador for Digital Industries and CEO of Tech City UK and is designed to accelerate the success of high-growth tech businesses like MyOptique. Inclusion in the program means MyOptique now has access to all the support the UK government has to offer, including a range of private sector delivery partners, easier access to publicly funded schemes, incentives relevant to MyOptique’s stage of growth and plenty more that will help MyOptique continue to provide new and existing customers with precisely the eyewear and customer service they need.

Posted on: December 9th, 2013 by

Learn The History of Halloween Costumes


From spirits, to super heroes, to Miley Cyrus- Here’s a run down of how and where it all began.

Which iconic costume is your all time favourite?

a-history-of-halloween-costumes final

Posted on: October 31st, 2013 by

Beat The Glare This Season With Polarised Prescription Sunglasses

As the leaves begin to crunch beneath our feet and we dust off our thermals, the glare of the sun does a u-turn, intensifying it’s rays and making things that little bit trickier in the driving seat. It’s just as important to give yourself the best clarity when driving at this time of year as it is to have your eyes tested- And of course wearing your glasses whilst driving all year round.




A new report carried out by the AA has found that the glare of the setting sun during rush hour is to blame for 36 deaths a year and approximately 3000 accidents. Many of these could be avoided by wearing polarised sunglasses.

With autumn turning to winter the danger is particularly high as the sun sets around 6pm – just when most drivers are heading for home. Drivers are exposed to the risk of temporary ‘blinding’ by the dazzle of the sun from their windscreen.

The AA says the risk will continue until British Summer Time ends on October 27, when the clocks go back.

Most drivers face dazzling bright light at this time of year, because the sun sits at a more direct angle to the earth.  There really is the potential for accidents on the road – sometimes the sun is so bright that it’s painful and temporarily blinding – especially if it’s reflected off another car or the water.  Polarised lenses eliminate this reflected glare, offering more comfort even for normal driving conditions.

Glasses Direct Stan

Stan glasses

Tests have shown that drivers wearing polarised lenses, react quicker than those with regular sunglasses lenses. Actually  drivers wearing no sunglasses at all reacted quicker than those wearing regular sunglasses.

Polarised lenses are usually tinted brown or grey to help prevent bright sunlight from damaging or discomforting the eyes. Glasses Direct can add polarised lenses to your prescription for as little as £45.


Scout Festival


Scout Festival glasses

London Retro Metropolitan



London Retro Metropolitan glasses


Our  lovely  and knowledgable team of experts are ready to help you find your perfect pair. Give them a call on 08456 88 20 20

or email them if you don’t fancy chatting- Whatever works for you.


By investing in polarised lenses the risk of being blinded by the sun and being a danger on the roads is reduced dramatically – and you needn’t compromise your style with our wide range of styles and purse friendly price points.


Scout Marilyn


Scout Marilyn glasses



Posted on: October 18th, 2013 by

New in for Autumn at Glasses Direct- London Retro’s Metropolitan Collection

At the beginning of the month we shared with you a few visual gems from the London Retro Metropolitan campaign, showcasing some of our favourite frames from the AW13 collection.

Shot within the walls of the quirky and rather humongous warehouse that is also used to film ‘Dragon’s Den’, the creative team behind London Retro’s ‘Metropolitan’ collection spent the day shooting with models Olivier and Christy from Nevs to produce a beautiful and urban tale of vintage inspired style with modern day sophistication.





Inspired by one of London’s most iconic landmarks, the London Underground, the Metropolitan collection consists of 17 directional styles. Each style is named after a tube line or station that has inspired the London Retro design team whilst designing the collection.

Merging retro shapes with this season’s key colour palettes and fabrication trends, the collection holds a plethora of silhouettes to meet the needs of every face shape.


Matt finishes reflect the growing influence of texture, while subtle colourways like muted pinks are introduced for the first time. The collection also features more metal frames than previously.

There are 17 styles, each in two colourways, all priced at £79. At the same time new colours have been added to the seven best selling styles in the range.

Posted on: September 16th, 2013 by

Groundbreaking Development Go Give Hope To Millions.

Magic eye

British scientists have made a major leap forward in efforts to treat blindness.

They have grown part of an eye in the laboratory and raided it for the light-sensitive cells which are the key to vision.

These cells were injected into mice, where they seemed to grow normally and formed the crucial connections between the eye and brain.

It is hoped the first human patients could be treated in as little as five years – paving the way for a treatment which could eventually give millions back their sight.

Researcher Professor Robin Ali said that even transplanting a small number of cells could have a big impact on quality of life.

Those who could benefit include men and women with age-related macular degeneration – the most common cause of blindness in the elderly.

It affects more than 600,000 Britons and the number is expected to triple in the next 25 years as the population ages.

There are few treatments for the condition – and no cure.

The University College London researchers are trying to replace damaged cells in the retina, the light-sensitive ‘film’ at the back of the eye.

09n-STEM CELL eyes

Last year they used healthy cells from young mice to restore vision in adult animals.

The results were dramatic, with the treated animals able quickly to find their way out of a miniature swimming pool in dim light, while untreated ones swam around in circles.
The scientists took embryonic stem cells – ‘master cells’ capable of turning into other cell types and widely touted as a repair kit for the body – and used a cocktail of nutrients to coax them into turning into a retina.

They then raided the lab-grown retina for rods – key cells which pick up light and send it to the brain for conversion into images.
Finally, they transplanted the rods into the eyes of mice.

A retina has been grown in a dish before but the professor’s team are the first to transplant cells from one successfully.

The journal Nature Biotechnology reports that the lab-grown cells integrated into the existing eye and formed the nerve connections needed to send information to the brain. Professor Ali said: ‘It is a major advance.

‘We are getting closer and closer to carrying out a trial.’

The need to be highly confident that the treatment is safe and effective means that widespread use is at least ten years away.

Dr Rob Buckle, of the Medical Research Council, which funded the team’s work, said: ‘This study is an important milestone on the road to developing a widely available cell therapy for blindness.’


Posted on: August 12th, 2013 by

Things That Make Us Smile- Great Reviews!

It might sound a bit cliched but we really do strive to make sure our customers are happy when it comes to shopping with us. From browsing the site, to using our FREE home trial, to receiving their glasses as soon as possible, we strive to ensure that the experience with us in a nice one.

So when we spotted this rather nice review from blogger Simon Green, who chose one of his frames to be the ‘Rupert’ frame after using the Glasses Direct Hometrial and taking advantage of some of our offers we’ve been doing and getting – smart guy!

Simon received 2 pairs of frames with prescription, great customer service and communication, AND a quick turn around all at just £27.00. Sound too good to be true? Read more about his experience here

Simon gives us the thumbs up saying; ‘Five Stars. Very happy with my frames and the prescription lenses appear bang on. The customer service and communication aspect is also very good. The free home trial is a fantastic idea and the subsequent ordering was easy. They come across as very professional and genuinely want happy customers. I think Glasses Direct TrustPilot scoring says it all really. It’s very unlikely I will buy prescription glasses again on the high street’.


Screen Shot 2013-07-18 at 10.57.15

What has your experience been like shopping with us? We’d love to hear from you! Let us know and leave a review on TrustPilot where you can read more about what others thought of Glasses Direct too.




Posted on: July 18th, 2013 by

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