Brands at Glasses Direct

How it works


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Choose your first frame

Select any of our stylish £99+ frames from our 2-4-1 High Street Designer range.


Lenses icon

Choose your lens package

Select clear lenses and decide whether to pick one of our lens packages or press ‘continue with free basic lenses’.


Second frame free icon

Select your free second frame

Choose your second frame up to the value of the first.


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Use the code 2HD65 at checkout

Enter code to get £34 off.

Ben Sherman

Ben Sherman glasses showcase the proud British heritage of the brand with a blend of vintage-inspired and contemporary frames. Ben Sherman eyewear is an eco-friendly choice as each frame is made with sustainable materials.


Explore a range of trendsetting frames within our fashionable Polaroid collection. Made popular for its polarised sunglasses, the brand has created an eye-catching range of contemporary eyewear.


Effortlessly cool, Levi’s remains one of the most iconic brands. Their trendy frames feature the famous batwing logo and are inspired by their classic jeans. Many of the designs are made of recyclable Hexatate.

Tommy Jeans

Tommy Jeans eyewear is stylish and contemporary. A fresh take on the original Tommy Hilfiger designs, this brand is home to a variety of distinctive designs. Pick from a range of eye-catching shapes and colours.

Share your Spare

Looking for a way to save money? Unlike opticians on the high street, we let you split the cost with a friend or loved one when you purchase from our 2-for-1 range. Choose your favourite frame and then let them pick a FREE second pair! As long as it's up to the same value as the first, it can have a totally different prescription and be another style or brand! Stick to your budget and safeguard your vision.


More details

How to get the most out of your new glasses

To get two pairs of High Street Designer glasses for £65, you need to choose 2-for-1 frames priced at £99+ (excluding, Premium Designer) with free basic single-vision lenses. If you want to upgrade, you can select other lens options and packages. You will still benefit from the £34 discount on your frames, but the total cost may exceed £65.

Code gets £34 off

After selecting your two pairs and your lens packages, use code 2HD65 and you’ll get both pairs for £65.

This deal won't work on very strong prescriptions

Orders for very strong prescriptions are excluded, such as when the combined SPH and CYL is greater than +/-8.00, when the CYL is over +/-4.00, if there is more than a 5.00D difference between each eye, or if the prism correction is over 4.00 in any direction.

Returns are free

If you’re unhappy with your glasses for any reason, you can send them back with our 120-day free return guarantee.

Send your prescription later

You can choose to send your prescription when you place your order. If you don’t have your prescription to hand or still need to get one, you can opt to send it later via phone, email, or photo.

Save on your next eye test

If your prescription is out of date, check out our Eye Tests page for the latest deals.

How to order, direct

Take a look behind the scenes at Glasses Direct to see how your glasses are made. Ordering glasses online is easy.


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