How it all began
Founded in 2004 as a result of one man’s quest for affordable glasses, MyOptique Group has grown to service over 3 million customers a year.
The main goal was to provide an accessible option for people in need of corrective glasses, and since then, Glasses Direct has gone from strength to strength.
Now the UK’s leading online prescription glasses retailer, with over 1,000 frames available, there is a shape, colour and style to suit everyone!
Our mission
To make affordable, high-quality eyewear accessible for everyone.
On a wider view…
To help put our philosophy on a global stage, we were acquired by Essilor International in 2016. The following year, Essilor and Luxottica announced the merger of their activities. Their inspiring mission to help ‘people see more and be more’ not only makes them a leading force in the industry but also mirrors our own values. We believe everyone should have access to essential eyewear and should be able to express their own sense of style with the brands they love.
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More about Glasses Direct
What we offer
At Glasses Direct, we understand that buying glasses online can be intimidating. From our free Home Trial to understanding your prescription, we’re with you every step of the way to help with any concerns.
Ethics and sustainability
We feel that our customers deserve to be told where and how products are created, the materials they are made from, who they are produced by, how workers are treated and what environmental effect the products have throughout their journey.