How it all began
Founded in 2004 as a result of one man’s quest for affordable glasses, MyOptique Group has grown to service over 3 million customers a year.
The main goal was to provide an accessible option for people in need of corrective glasses, and since then, Glasses Direct has gone from strength to strength.
Now the UK’s leading online prescription glasses retailer, with over 1,000 frames available, there is a shape, colour and style to suit everyone!
Our mission
To make affordable, high-quality eyewear accessible for everyone.
On a wider view…
To help put our philosophy on a global stage, we were acquired by Essilor International in 2016. The following year, Essilor and Luxottica announced the merger of their activities. Their inspiring mission to help ‘people see more and be more’ not only makes them a leading force in the industry but also mirrors our own values. We believe everyone should have access to essential eyewear and should be able to express their own sense of style with the brands they love.
Opticians
We have nine qualified opticians. They check through all orders and prescriptions to make sure everything is just right.
Customer service
Our friendly and helpful customer service team is always on-hand to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! This is just one of the reasons we’re rated ‘Excellent’ on Trustpilot.
Warehouse
We have our very own warehouse located in Nottingham.
More about Glasses Direct
As the UK's most-trusted online prescription glasses retailer, shopping with us at Glasses Direct is simple and easy to do. Our qualified opticians sign off on every order and you can rely on us for expert service and care each step of the way.
What we offer
At Glasses Direct, we understand that buying glasses online can be intimidating. From our free Home Trial to understanding your prescription, we’re with you every step of the way to help with any concerns.
Ethics and sustainability
We feel that our customers deserve to be told where and how products are created, the materials they are made from, who they are produced by, how workers are treated and what environmental effect the products have throughout their journey.
