About us

On a quest to find affordable glasses at a time when a decent high street pair would set you back a few hundred pounds, Glasses Direct was borne out of one man’s desire to fix this problem. Founded in 2004, we have gone from strength to strength to become the UK’s first and leading online prescription glasses retailer.

Buying glasses online used to be a hassle, as it was hard to see how the frames would look on you or fit – something that’s especially important when it comes to glasses as they are worn all day long. We solved this problem by developing two great features: our free Home Trial and Virtual Try-On services, making the process of buying online easier and fun. Our Home Trial lets you try up to four frames for seven days in the comfort of your home, all for free. Our Virtual Try-On lets you see how frames look on without leaving your screen. Plus with a 30-day free returns period (including frames that are fitted with your prescription), you cannot get it wrong. Great quality products, speedy delivery, and big savings, mean there has never been a better option to buy glasses.

Look no further than our 9.4 rating on Trustpilot, or to our 50,000+ reviews to see why Glasses Direct should be your first choice when it comes to buying eyewear online. Our qualified opticians and friendly customer service team are on hand to help with any queries or issue, ensuring you receive the very best service.

In 2016 we were acquired by global eyecare specialists, Essilor International, whose inspiring ethos of “improving lives by improving sight” has made them a leading force in the industry. Since joining Essilor, we’ve launched our Buy One, Give One programme in partnership with Essilor Vision Foundation and Vision For Life, to help give sight to those in need around the world.

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