About us

How it all began

Founded in 2004 as a result of one man’s quest for affordable glasses, MyOptique Group has grown to service over 3 million customers a year.

The main goal was to provide an accessible option for people in need of corrective glasses, and since then, Glasses Direct has gone from strength to strength.

Now the UK’s leading online prescription glasses retailer, with over 1,000 frames available, there is a shape, colour and style to suit everyone!

Glasses lenses lying next to a frame

Our mission

To make affordable, high-quality eyewear accessible for everyone.

On a wider view...

Scout Brittany glasses and Scout Made in Italy Pompei glasses Scout Brittany glasses and Scout Made in Italy Pompei glasses

To help put our philosophy on a global stage, we were acquired by Essilor International in 2016. Their inspiring ethos of “improving lives by improving sight” not only makes them a leading force in the industry but also sits with our values. Through this, we’ve been able to partner with and support Vision For Life’s Buy One, Give One programme, which provides eye care to those in need around the world.

Opticians

Glasses Direct opticians using an MEI machine

We have 9 qualified opticians working in our lab in Swindon. They check through all orders and prescriptions to make sure everything is in order.

Customer service

A customer service agent with a headset looking at a computer screen

Our friendly and helpful customer service team are always on-hand to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! This is just one of the reasons we’re rated ‘Excellent’ on Trustpilot.

Warehouse and lab

A warehouse worker scanning an item in the Glasses Direct warehouse

We have our very own warehouse and laboratory located at our hub in Swindon. This is where we store all of our stylish frames and skillfully make and inspect all of our lenses before quality testing them.

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What our customers say...

Why choose Glasses Direct?

We're the UK's most-trusted online prescription glasses retailer. Here are some of the reasons:

100% Satisfaction

We offer no-hassle 120-day returns on all orders, whatever the reason.

Zero crowds

Check out hundreds of stylish pairs from the safety of your home without any in-store sales pressure.

Bigger savings

We offer many different ways to save with access to exclusive online deals.

Try before you buy

Our convenient free Home Trial allows you to try on up to 4 frames for 7 days.

Excellent service

Our helpful customer service team are always on-hand to answer any questions.

Speedy delivery

We deliver glasses directly to your door with most orders shipped within 7 days.