About us

Glasses Direct began as an affordable option for people in need of corrective glasses. Founded in 2004 at a time when a decent high street pair would set you back a few hundred pounds, one man decided to change this problem. Since then, Glasses Direct has gone from strength to strength to become the UK’s leading online prescription glasses retailer.

For a long time, buying glasses online was tricky for a number of reasons like being unsure if particular shapes, colours and styles will suit or fit. At Glasses Direct we solved this with our free Home Trial service that lets you try up to four frames for seven days in the comfort of your home. To further help ensure customers are 100% satisfied with their new frames, we also introduced free 120-day returns (including frames that are fitted with prescriptions) for all UK orders.

Our mission of putting the customer first has resonated with hundreds across the UK as seen with our 4.7 out of 5 Excellent rating on Trustpilot and over 100k customer reviews. Our amazing customer service team and qualified opticians have been key to achieving this. They help customers with a range of queries including those regarding prescriptions, lenses and even offer style advice!

To help put our philosophy on a global stage, we were acquired by Essilor International in 2016. Their inspiring ethos of “improving lives by improving sight” not only makes them a leading force in the industry but also sits with our values. Through this, we’ve been able to partner with and support Vision For Life’s Buy One, Give One programme. This programme provides sight to those in need around the world.

A lot may have changed since 2004, but one thing remains consistent: we still place importance on providing affordable eyewear for everyone.

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