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Why choose Glasses Direct?

UK’s most popular online glasses retailer
Trusted by over 3 million customers

We’ve been providing affordable eyewear that doesn’t compromise on quality since 2004, offering a professional service with qualified in-house opticians overseeing every order. Furthermore, our selection of frames, which includes huge brands like Ray-Ban® and Oakley, comes in all shapes and sizes, so there is something to suit everybody. Here are some more reasons why to shop with us:

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Free 120-day returns

We offer hassle-free 120-day returns on all orders, whatever the reason.

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Zero crowds

No need to wait, skip the queues and use the extra time to conveniently browse online and find a pair of glasses that suit you.

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Unbeatable value

Customers saved an average of 49% when shopping online with us, compared to the last time they purchased on the high street.

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Free Home Trial for 7 days

Select up to 4 frames from our most popular brands. Try them on with different outfits and show them off to friends and family.

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Excellent service

Our helpful customer service team are always on-hand to answer any questions.

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Speedy delivery

We deliver glasses directly to your door with most orders shipped within 7 days. No need to schedule a time to pick them up!

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Free second pair to share

With our 2-for-1 range, you can split the cost with a loved one by giving them your free second frame which can be a new prescription.

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Years of experience

With almost 20 years of experience up our sleeve, we have become the UK’s most trusted online prescription glasses retailer.

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Professional qualified opticians

Overseeing your order and available to provide professional advice.