Glasses Direct and our relationship with the NHS

10 Jun 2024

We greatly appreciate the hard work and dedication of NHS employees. They commit themselves to keeping us and the most vulnerable of our community safe. At Glasses Direct, we aim to provide suitable glasses for everyone in line with our collective mission to help people ‘see more and be more’. We believe NHS staff deserve access to great-value eyewear as a thank you for their commitment to caring for others and saving lives.

We provide a variety of stylish glasses at affordable prices for all budgets. As the UK’s leading online prescription glasses retailer, we have over 1,000 stylish frames available on our website. In addition, our friendly opticians provide professional support and service.

How we currently support NHS employees

All NHS workers who sign up for a Blue Light Card are eligible for our discount. It includes 30% off on their whole order when purchasing £49+ frames. They also get a FREE second frame! Please be aware that this offer excludes our Premium Designer range.

How do you claim the NHS employee discount?

Head to the Glasses Direct offer page on the Blue Light Card website. Click on the offer to claim it.

Once you select the offer, you will be provided with a unique discount code. You can apply this online at the checkout. To save, copy and paste the code in your basket on the Glasses Direct website.

What did Glasses Direct do to help NHS workers during the pandemic?

To show our support and our huge appreciation for NHS workers, for all their tireless work and efforts throughout the COVID-19 crisis and beyond, we carried out two very important initiatives.

Free anti-fog cloths

In January 2021, we donated 3,500 anti-fog cloths to NHS staff at Great Western Hospital in Swindon. It was critical for NHS staff to be able to see clearly when at work, especially when wearing glasses and PPE. Taking away the inconvenience of steamy lenses was our way of helping to make things that little bit easier at such a challenging time.

Take a look below at what some NHS workers and front-line staff members said about our free anti-fog cloth donation at the time.

“Many thanks again for thinking of us, we are all very grateful for the generous donation.” – Michelle Leighton, Community and Events Fundraising Manager at the Great Western Hospital.

“The wipes are amazing at keeping my glasses from steaming up whilst wearing face masks.” – A Great Western Hospital Front-Line Staff Member.

“We are very grateful.” – A Great Western Hospital Front-Line Staff Member.

Free glasses for NHS staff

In 2020, we gave away 4,000 free pairs of glasses to NHS workers. Our ‘Free Glasses for NHS Staff’ campaign received such an amazing response. It was liked and shared by thousands on social media.