Glasses Direct sponsors Pink Ribbon Foundation London charity event

The Mad Love London Charity Fashion Show was hosted at the glamorous 18th-century Dartmouth House in Mayfair. The spectacular London charity event took place on Tuesday evening in order to raise funds for the Pink Ribbon Foundation. Many style icons and famous stars took to the runway showcasing several stunning fashion designs. Amongst them were Christine McGuinness, Basil Eidenbenz, Baga Chipz, DJ Lady Lloyd and Gaia Wise.

Most exciting of all, our brand-new Pink Ribbon collection had its moment on the runway at this charity fashion show. Lots of big names were involved and also a fabulous array of guests attended the show. The event was undoubtedly one of the most memorable and special occasions for us at Glasses Direct.

The launch of new Pink Ribbon fashion designs

Actress, Gaia Wise, is the new Ambassador for the Pink Ribbon Foundation. She has collaborated with the talented stylist, Steve Vyse, to create a charity t-shirt under the Mad Love London label for the 2023 Pink Ribbon campaign. The t-shirt design is now available to purchase from the Pink Ribbon store. It was officially launched at the charity fashion show on Tuesday evening. Many famous designers and exclusive labels were asked to prepare an outfit to complement the style of the t-shirt. Lots of people donated their time for this special occasion with hair by Tim Furssedonn and makeup by Jo Sugar. Similarly, other new and distinctive Pink Ribbon inspired designs were also showcased on the catwalk. This included our brand-new Pink Ribbon collection.

We at Glasses Direct were very excited to be involved as a sponsor of the London charity event and also the exclusive eyewear partner for the Pink Ribbon Foundation this year. We have three stylish frames within our Pink Ribbon range. They all have flower names and feature the iconic ribbon symbol. In addition, for every frame sold, £2 will be donated to the Pink Ribbon Foundation. Wear these eye-catching designs and show your support for those affected by breast cancer.

More about the Pink Ribbon Foundation

The Pink Ribbon Foundation is a trust that funds projects and gives financial support to breast cancer charities that are registered in the UK. They have provided support to over 300 charities in the last 22 years. Their dedication has helped care for individuals who are suffering or have been affected by breast cancer. It has also helped to advance research in this area.