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Our Ranges Explained

With over 900 styles to choose from, we understand shifting through frames can be time-consuming. That’s why to help make choosing easier, we have filters in place. Learn about our ranges.

Value - £9-£20

Glasses Direct Devon in shiny black

Why break the bank when you can still get quality eyewear for a fraction of the price? Starting at £9, Value offers you great affordable options, and is perfect for those on a budget not wanting to spend lots on a pair of glasses.

Essential - 2 for 1 from £49

Glasses Direct Mimi and Oscar

Starting at £49, Essential offers you more with its fantastic 2 for 1 offer. Featuring brands like The Collection, having more than one pair of glasses just got easier. What’s more: the second pair can be customised however you want. This means it can have a different prescription, different lens coatings and a different colour to the first frame. Want to know great uses for your second pair? Check out this article we wrote.

Designer - 2 for 1 from £69

London Retro River in light brown and Scout Maxwell in Khaki

Starting at £69, Designer offers you must-have style for less with its fantastic 2 for 1 offer. Featuring exclusive brands like Scout Eyewear, London Retro, and popular designers like Polaroid, Dunlop and Karl Lagerfeld, you can find designer style at an accessible price point. Want to know great uses for your second pair? Check out this article we wrote.

Boutique - from £55

Ray-Ban 5228-50 glasses in Dark Havana

Love your designer brands? Starting at £55, Boutique offers you iconic luxury frames. Packed with big name brands like Marc Jacobs, Dolce & Gabbana and Ray-Ban®, the Boutique is the place to go for enviable style.

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