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50 years of Oakley and a chance to win big

50 years of Oakley and a chance to win big

2025 marks a major milestone for Oakley: 50 years of optical innovation and iconic sports eyewear. This powerhouse brand has been pushing boundaries for half a century. From their origins in motocross grips to becoming a global icon in performance eyewear, Oakley continues to define what it means to be daring, driven and cutting-edge.

At Glasses Direct, we’re celebrating in style with a special giveaway to say thank you to Oakley fans across the UK.

50 years of Oakley and a chance to win big

Win a £150 Oakley Voucher

To honour five decades of fearless design, we’re giving one lucky winner a £150 Oakley voucher to spend on their favourite branded accessories, apparel, Oakley sunglasses or prescription glasses.

Whether you’re eyeing up a classic pair of Oakleys or testing out their latest tech, this is your chance to own a piece of optical history.

To enter, simply head to our Instagram page for full details.

An Oakley £150 black gift card.

50 years of Oakley and a chance to win big

Black rectangular Oakley sunglasses with blue-tinted lenses displayed against a yellow-to-blue gradient backdrop, with the Oakley and Transitions logos positioned above.

Oakley x Transitions® lenses

Oakley isn’t just about sporty wraparounds. Their optical range features stylish everyday eyewear that’s built to perform. Pairing Oakley frames with Transitions® lenses means smart, adaptive eyewear that shifts with the surrounding light. Experience effortless style with built-in sun protection, perfect for everything from morning commutes to outdoor workouts and weekend adventures.

50 years of Oakley and a chance to win big

Top Oakley frame picks with Transitions® lenses:

50 years of Oakley and a chance to win big

Why shop Oakley at Glasses Direct?

Oakley logo.
100% authentic Oakley eyewear 
Free returns icon.
120-day free returns 

50 years of Oakley and a chance to win big

A young woman and man pose against a grey-white backdrop. The woman, with long blonde hair and dark eyes, wears a white t-shirt and rectangular Oakley glasses. Beside her, the man—sporting cropped blonde hair, a neat beard, and a dark-blue t-shirt—faces s

Oakley: bold and innovative

Fifty years on, Oakley still leads where others follow. Shop the collection and see why they remain one of the most respected names in eyewear.

Don’t forget to enter our giveaway for your chance to win a £150 Oakley Gift Card!

Want 2 pairs from £15?