Viva Magenta has officially been announced as the Pantone Colour of the Year 2023. At Glasses Direct, we are very excited and feel inspired to welcome this spectacular new shade. Elevate your own style with our special themed edit based on this trendy colour. Stay up to date with the latest fashion trends and wear an attention-grabbing pair of prescription glasses that match the vibrancy of this vivid and exuberant colour.
Every year, experts at the Pantone colour institute select a shade they feel reflects current cultural trends and the latest colour influences. PANTONE 18-1750 Viva Magenta is a lively, positive and enticing colour that will bring modernity and confidence to your look.
Pantone said, ‘Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration. Viva Magenta writes its own narrative. Powerful and empowering, it is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. An electrifying and boundless shade that is manifesting as a stand-out statement.
‘A nuanced crimson red that presents a balance between warm and cool. PANTONE 18-1750 Viva Magenta is also a hybrid colour, one that comfortably straddles the physical and virtual, evocative of our multi-dimensional world.’
How is the Pantone Colour of the Year decided?
The colour experts at Pantone undertake in-depth research to discover new influences and study popular culture to decide the Pantone Colour of the Year. Since 2000, the brand has selected a colour annually. It has influenced many different industries, including interior design, fashion, art, graphics, social media and the entertainment industry. It gives colour enthusiasts, fashionistas and creatives a fresh sense of innovation and direction each year.
How can I incorporate Viva Magenta into my own wardrobe?
The Pantone Colour of the Year 2023, Viva Magenta pairs nicely with subtle coral colours, classic gold and warm white. These will complement the colour well and not distract attention away from the liveliness of the shade. It will give you an upbeat and youthful, yet slightly more toned-down appearance. Whereas, if it’s a bright and attention-grabbing look you’re hoping to achieve, you should go for vibrant shades like green or purple. The choice is totally yours! You should simply aim to embrace your own personal sense of style and find a look that works for you.
Stylish frames themed around the Pantone Colour of the Year 2023
If Pantone’s Viva Magenta has caught your eye, why not introduce a little bit of this bold colour into your wardrobe? Step into 2023 in style with a pair of contemporary glasses. We’ve collated a list of our favourite designs similar to this exciting new colour. We understand that everyone has their own individual sense of style and so therefore we have included an array of different shapes and styles within the red colour family. Take a look at these on-trend frames and decide for yourself which is most suited to your style:
