Fashion

Stay up to date with the very latest styles in fashion and achieve a contemporary look with your eyewear. We’re here to help you in your search for the most sought-after glasses brands and designs. Popular culture has inspired us to dig a little deeper with research into what is trending right now. Discover everything from the most splendid catwalk themes to famous branded glasses worn by our favourite icons and celebrities.

Step into the spotlight with our exclusive Pride Collection

3 Jun 2024
Pride frames on colourful blocks setting

Our brand-new 2024 Pride Collection has just landed! The vibrant frames, Smile, Blissful and Proud, raise awareness of Pride Month. They symbolise the diversity of the LGBTQ+ community with their bold rainbow aesthetic and statement-making silhouettes. This limited-edition range is exclusive to Glasses Direct. For every frame sold, we’ll donate £2 to Galop, an anti-abuse... Read More

Top 10 of the most iconic 80s sunglasses

29 May 2024
Smiling man with a short beard wearing Clubmaster sunglasses outdoors

When it came to fashion in the 80s, big and bold was best. It was a decade defined by big hair, huge shoulder pads, leg warmers, tracksuits, baggy sweaters and vibrant neon spandex. Sunglasses at the time were no exception. 80s shades were larger than life. Celebrities and trendsetters alike loved them for their flamboyant... Read More

Discover the top 6 best Ray-Ban sunglasses for women

27 May 2024
A smiling woman wearing red mirrored aviator sunglasses in the sun while her hair whirls around her head

Sunglasses reveal a lot about your style and personality. Upgrade your wardrobe and try something new this season with the ideal pair! We are here to give you some top style tips and help you decide which style to go for. Complement your best features and show off your love of fashion. Ray-Ban® sunglasses for... Read More

Top 8 of the most nostalgic and trendy 90s sunglasses

23 May 2024
A smiling woman with wavy blond hair wearing round sunglasses outside on a sunny day

Good news for all you retro lovers out there – 90s fashion is making a big comeback this year! In 2024, style trends have come full circle with the revival of iconic decades like the 90s. The styles you thought you may never get to experience or have chance to reunite with again are re-emerging.... Read More

What are the top 6 best Ray-Ban sunglasses for men?

20 May 2024
Man with a thick beard and a fauxhawk wearing Ray-Ban sunglasses while sitting outside

A stylish pair of statement sunglasses is a must-have accessory for any stylish gentlemen to include in his wardrobe. The ideal pair of sunglasses will turn heads in every crowd and make you stand out with confidence. But how do you know what styles are trending? Also, more importantly, which designs will suit you best?... Read More

Introducing our brand-new Fields of Barley colourway

17 May 2024

Get ready to welcome our new limited-edition Fields of Barley hue. Developed exclusively for Glasses Direct, some of our bestselling frames have been given a fresh new look and now come in this vibrant and mesmerising colourway. The frames are available as part of our 2-for-1 range and you can also try them on before... Read More

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