Fashion

Stay up to date with the very latest styles in fashion and achieve a contemporary look with your eyewear. We’re here to help you in your search for the most sought-after glasses brands and designs. Popular culture has inspired us to dig a little deeper with research into what is trending right now. Discover everything from the most splendid catwalk themes to famous branded glasses worn by our favourite icons and celebrities.

Introducing our brand-new Fields of Barley colourway

17 May 2024

Get ready to welcome our new limited-edition Fields of Barley hue. Developed exclusively for Glasses Direct, some of our bestselling frames have been given a fresh new look and now come in this vibrant and mesmerising colourway. The frames are available as part of our 2-for-1 range and you can also try them on before... Read More

Rediscover the top 5 Y2K sunglasses trends

13 May 2024
A woman with brown curly hair and wearing slim cat-eye sunglasses standing in front of a garage door

Y2K is an abbreviation of the year 2000. It was first used in reference to the millennium computer bug which raised concerns at the turn of the century. People believed that a computer error would lead to flaws in the configuration and storage of calendar data. In the fashion world, it is a sentimental term... Read More

Our favourite aviator sunglasses for women

10 May 2024
Black-and-white close-up of a blonde woman with curly hair wearing aviator sunglasses

Aviator sunglasses elevate your style and have a timeless look that never fails to please. They come in varying designs from the more traditional to innovative new modernisations of this classic frame shape. These kinds of sunglasses, also known as pilot style, are one of the most versatile designs and naturally complement a variety of... Read More

Inspire your travels with Scout: Made in Italy

3 May 2024
3 pairs of Scout: Made in Italy frames on a yellow background next to a camera and italian sketch

We have exciting news to share with you! Our bestselling Scout: Made in Italy frames are back by popular demand following five successful limited-edition collections, launched at various points since May 2020. The ranges are inspired by some of the most stunning Italian cities, landmarks and beaches. Each design is the result of quality Italian craftsmanship.... Read More

The 10 best sunglasses to pack this bank holiday

30 Apr 2024
Woman in a bikini wearing sunglasses and lying next to a swimming pool

Are you excited for the long weekend coming up? If you have planned a day out or a minibreak over the bank holiday, you will want to make sure you are fully prepared for the journey. Whether you are visiting an idyllic seaside town, relaxing in the countryside, jetting off aboard, or simply embracing your... Read More

Written in the stars: find glasses for your zodiac sign

26 Apr 2024
2 pairs of frames coming from both side facing a zodiac symbol

Your choice of eyewear should reflect not just your sense of style, but also your unique personality traits. If you love to accessories and incorporate your favourite colours into your wardrobe, why not align your choice of glasses with your zodiac sign? Find out which colours and designs best represent you and the time of... Read More

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