This season, our London Retro range is rewriting the rules of eyewear with not one but two captivating themes. Each is crafted for a different kind of style seeker. Whether you’re drawn to moody, vintage-inspired statement pieces or sleek 90s minimalism with a corporate edge, there’s a pair ready to redefine your look — and your attitude.

Dark romance meets Wild West
To begin with, step into the dramatic world of the Western Gothic trend. This is where retro Americana collides with a darker, grunge-infused aesthetic. This London Retro range takes its cues from the solemn, cinematic mood of the Wild West and at the same time, layers it with rich, romantic detail. Think dusty saloons, leather fringe and rebellious spirit.
💡 Design highlights:
Retro shapes: Timeless favourites but refreshed for modern wear.
Western colours: Deep blacks, rich reds, Havana browns and translucent tones that channel the desert at dusk.
Signature details: Metal temple trims and foil branding that add a signature edge as well as a polished finish.
Priced at £89, the frames within our London Retro range are made for vintage fashion lovers who embrace individuality and also aren’t afraid of a little drama. Pair them with a bohemian dress, a leather jacket, or layered jewellery to complete the look.

Corporate chic meets 90s minimalism
Does your style lean more toward clean lines and polished refinement? Well then, this new London Retro range is made for you! Inspired by the Elevated Fashion trend, it blends classic masculine structure with minimalist cool. Drawing on the pared-back sophistication of the 90s as well as the confidence of corporate dressing, these frames are an understated power move which make a great addition to any modern wardrobe.
💡 Design highlights:
Metallic styles: Sleek, thin metal frames inspired by 90s minimalism.
Colourful metal: Red, cobalt blue and warm brown also join classic gold and silver for an elevated edge.
Signature details: London Retro’s distinctive metal temple trims and foil logo.
At £89, these designs are ideal for the Elevated Everyday dresser. Especially, anyone who wants their eyewear to feel just as at home in the boardroom as it does over weekend brunch.

Two collections, one London Retro spirit
Ultimately, whether it’s the romantic darkness of Western Gothic or the subtle authority of Elevated Fashion that appeals to you most, both London Retro ranges share a dedication to iconic shapes, considered detailing and a perfect blend of vintage influence with contemporary sensibility. Plus, they’re part of our 2-for-1 Designer range, so you can enjoy double the styles, double the possibilities!
Discover the London Retro collection today — and find the pair that speaks your style language.