Discover how the Glasses Direct logo has changed since the website launched in 2004. Find out how each design reflected the brand identity.
See what employees of Glasses Direct think of the brand and why they love to shop with us. Plus, get an inside look at what it's like to work for the company.
We spoke to Jamie Murray Wells, the founder of Glasses Direct, who first established the business in 2004. Read the full interview today.
Discover the new Transitions® GEN S™ lenses, which darken outside in seconds! Our talented ambassador Perri Kiely shows off what they can do.
Discover our vibrant new Pride Collection for 2024! These stunning frames come in a bright rainbow aesthetic. For every sale, £2 is donated to charity.
Discover our vibrant new Fields of Barley colourway, developed exclusively for Glasses Direct. Fall in love with this enchanting collection!
Y2K sunglasses trends have returned on the fashion scene! The 2000s was a decade of future-forward fashion and bold new styles.
Not sure which aviators suit you? Our guide to aviator sunglasses for women covers face shapes, Ray-Ban® styles and 100% UV-protective lenses.
Prepare to explore the wonders of the beautiful country with our bestselling Scout: Made in Italy frames. Named after iconic sites, cities and beaches.
Make the most of the long bank holiday weekend! Treat yourself to new sunglasses and take them with you on your trip away.
