Think it’s too early to talk about Black Friday? Think again. The Big November offers are already live — and the savviest shoppers are snapping up their favourite styles before the Black Friday weekend even begins. To help you stay ahead, we’ve pulled together our top tips for making the most of early sales so you can secure the best bargains before everyone else.
While it might seem smart to wait until the last minute to bag a good deal, shopping early can save you time, stress, and money. Here’s why being an early bird pays off when it comes to Black Friday shopping.
1. Enjoy a stress-free shopping experience
Let’s be honest, Black Friday sales can be chaotic and full of hassle! While endless queues in high street stores are mostly a thing of the past, online shopping can be just as intense when deals are limited and stock runs out fast.
By shopping early, you’ll enjoy a smoother, more relaxed experience. Plus, you’ll have time to read product reviews, compare prices, and make the best choice without the rush.
- Skip the queues
- Avoid stock sell-outs
- Make better buying decisions
2. Get exclusive early Black Friday offers all month long
At Glasses Direct, you don’t need to wait for Black Friday weekend to save big. If you’re keen to start saving money sooner rather than later, just wait to see what we have in store for you!
Throughout November, we’re rolling out amazing deals as part of our Big November shopping event — one of our biggest sales events of the year. Some of you eagle-eyed few may have noticed last year and in previous years it’s a great opportunity to save big on prescription glasses and sunglasses.
Sign up now to unlock:
- A welcome offer for new customers
- Early access to limited-time deals
- Exclusive subscriber discounts
- First look at giveaways and best buys
- Black Friday shopping tips
3. Secure your favourite styles before they sell out!
Top-selling frames fly off the (virtual) shelves fast! The longer you wait, the more likely your favourite styles will be gone. Shop early to secure the lowest prices on the brands you love and avoid missing out.
Whether you’re scrolling social media on your smartphone or iPad for Black Friday discounts or checking product reviews for the best buy, remember — early shoppers get the best deals.
Browse our latest price drops and last chance to buy pages today to grab great deals on your wish list favourites before they’re gone.
4. Benefit from faster delivery when you shop early
As we get closer to Black Friday and Cyber Monday, online orders start to surge. It’s one of our busiest times of the year, so delivery may take a little longer, especially for orders with more complex prescriptions.
Shop early and enjoy:
- Quicker turnaround times
- Less delivery stress
- More time to wear and enjoy your new look
5. Replace old, broken, or outdated glasses
If your current glasses are lost, damaged or no longer working for your prescription, why wait?
Take advantage of limited time offers and:
- Replace your glasses at a lower cost to save money
- Protect your eyes with the right prescription
- See clearly and comfortably, sooner
Find your perfect pair — buy now
6. Stick to your budget and spread the cost
Worried about overspending during Black Friday? Shopping early means you can pace yourself — and your spending, without missing out on the best prices.
Take advantage of Klarna to split payments over time or delay payment entirely (interest-free).
It’s a smart and flexible way to:
- Maximise your Black Friday savings
- Prepare for Cyber Monday
- Avoid overspending later
- Save money ahead of Christmas
Learn more about Klarna options
7. Start 2026 with a fresh new look
A new year means a new look! Elevate your style with brand-new frames or treat yourself to a pair of designer sunglasses and make 2026 your best year yet.
Why shop with Glasses Direct this Black Friday?
We’re proud to be the UK’s leading ecommerce glasses retailer — and we’ve helped over 3 million customers see clearly (and stylishly).
Here’s what you can expect when you shop with us:
- Free Home Trial — Try 4 frames you love at home for 7 days. No pressure, no fuss.
- Save 49% vs the high street — Customers saved equal to an average saving of £103.
- Rated ‘Excellent’ — Over 250, 000 Trustpilot reviews.
- Qualified opticians — Every order reviewed for accuracy.
- Free returns policy — 120-day returns if you’re not completely happy.
- 12-month warranty — Quality guaranteed.
Don’t wait — the best deals are already live!
Black Friday doesn’t start on the 28th of November this year. At Glasses Direct, it starts now!
Shop our Big November deals today
Get exclusive offers, secure your favourite frames, and beat the rush. Early shoppers always win.
