In 60 seconds


Glassesdirect.co.uk is the world's largest online prescription eyewear store.

We offer the same high quality glasses you’ll find on the high street at much more affordable prices online. We are transforming the eyewear industry through operating on low overheads and passing the saving back to you, our customers. In a recent customer survey of over 2,000 customers we established that they saved an average of over 60% compared to their last pair bought from a high street optician. Our latest Free Second Pair offer can be shared with a friend or partner for even better value - how much will you save?

Glasses Direct make choosing glasses fun and easy through unique services like our Unlimited Home Trial where we deliver 4 pairs to your home to try on. Whether it’s the massive savings of up to 68% off RRP in our Designer Outlet, the thousand plus glasses range, being able to phone a dispensing optician, our speedy delivery or our free and easy returns policy, there are plenty of reasons why customers keep coming back. We sell a pair of prescription glasses every few minutes, round the clock and we’re on a mission to make fashionable eyewear affordable to everyone!

All orders approved by qualified opticians

We use the same frames, lenses and laboratories that you’d see in your high street optician, and all our dispensing opticians are registered with the General Optical Council, so quality is guaranteed. If you’d to speak to one of them, just give us a call on the number above.

Our mantelpiece

glasses direct HSBC startup award awardRegional Winner: HSBC Start-up Stars of the Year 2006

glasses direct Brunel Young Companies AwardWinner:Brunel Young Companies Award of the Year 2006

glasses direct shell live wire awardWinner: Shell LiveWIRE Young Entrepreneur of the Year 2005

glasses direct eyb awardWinner: Daily Mail Business Entrepreneur of the Year 2005

glasses direct startups awardWinner: Startups 2005 Awards, Entrepreneur of the Year Award

glasses direct startups awardWinner: Startups 2005 Awards, Company of the Year Award

glasses direct national business awardRegional Winner: National Business Awards, Entrepreneur of the Year

Fantastic quality

Our box of 'thank-you' letters in the office is over-flowing. Even seven NHS Hospitals buy glasses from us.

Center of attention

Glasses Direct has featured on the BBC, ITV, CNN, GMTV and in the Daily Telegraph, Sunday Times, Daily Mail, Daily Mirror, Daily Express, The Sun, The Observer, The Financial Times and many more publications over 200 times.