The survey was conducted between 25/03/2023 and 07/04/2023. It was sent to all email marketable Glasses Direct customers who had made a purchase between 01/03/22 and 28/02/23. The claim sample size is 1,614.
Survey verification of saving:
The percentage of savings refers to Glasses Direct customers who saved an average of 49% compared to the last time they bought from high street opticians. The average spend of £109.60 at Glasses Direct is compared to an average spend of £212.90 at high street opticians.
The savings were calculated by establishing the average percent difference between responses to the questions. The questions were as follows:
Quoted numbers are representative of responses where there was a valid response for the Glasses Direct spend and high street spend questions.
Valid responses were defined as responses where: